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For 180 years, the Tetley team have been delivering flavourful teas for tea-loving Britain. Born in Yorkshire, the brand now has an extensive product collection, ranging from everyday tea and decaf to fruity cold infusions and healthy super teas.
Food & Drink
Development, Design, Optimisation, bluprint For Success
The challenge

Migrating from Drupal to Shopify Plus.

In migrating from Drupal to the power of Shopify Plus, Tetley Tea sought a total redesign. “High on the Tetley team’s agenda was a friendly and approachable user experience,” says Skylar Moffatt, Project Manager at blubolt. “They also wanted more in-house control over their website and to ensure it could adapt and grow with them.”

The solution

Beau-tea-ful: a characterful and engaging design to capture the brand.

“Tetley is a well-known, trusted tea brand with an extensive product range, so the new site needed to reflect this,” says Matt Richards, Head of Design at blubolt. “Consequently, we delivered a clean, modern and bespoke Shopify Plus theme. The website now easily guides users through the buying journey and tells the story behind each type of tea.” For example, the full-width hero banner on the Homepage showcases the sharp product imagery to full effect. Then the streamlined Top Picks and collections sections highlight all the product options to create an enjoyable, user-friendly shopping experience.

Fit to a T: supercharged features & functionality.

The product pages continue with the informative tone and streamlined look,” says Harry Manister, Senior Frontend Developer at blubolt. “Each contains specific brewing instructions and top tips from a Tetley Tea Master.” Lastly, the team set up live chat with Chatra and Instagram feed with Covet Pics.

The summary

Tetley: par-tea-ing on Shopify Plus.

The new Tetley Tea shop delivers on the brand’s wishlist: a fast, friendly and easy user experience with buckets of in-house control and adaptability on Shopify Plus. While it’s early days following launch, the team at Tetley Tea are well-positioned for future growth.