LINLEY partnered with blubolt to migrate from Magento to Shopify Plus, transforming their store into a flexible, scalable digital flagship.

The problem

Migrating from Magento to a more flexible, scalable future.

LINLEY had been running their ecommerce business on Magento (Adobe Commerce) but found the platform limiting. Day-to-day site management required heavy technical input, which slowed down their ability to react to customer needs and optimise their digital experience. The team needed a platform that could:

• Give them greater flexibility and control in-house.
• Provide stability and scalability to support long-term growth.
• Reduce operational complexity and costs, freeing them from the overheads of Magento.

The goal was to future-proof their digital flagship store with a platform that could support both brand storytelling and sales performance.

The solution

A seamless migration to Shopify Plus.

Blubolt delivered a smooth migration from Magento to Shopify Plus, ensuring LINLEY could quickly step into a more agile and scalable ecommerce environment. Shopify Plus offered the right mix of reliability, lower overheads, and the freedom for the in-house team to take control.

Preserving and elevating the brand experience.

We worked closely with LINLEY to ensure the new site faithfully translated the brand’s distinctive look and feel. The result is a digital flagship that reflects the brand’s luxury craftsmanship while providing a seamless, modern shopping journey.

Custom features, built for growth.

To support both bespoke and ready-to-buy products, we integrated carefully chosen solutions, including Boost Commerce for advanced product filtering and search, Smart Wishlists for customer gift tracking and purchase planning, and Klaviyo to deliver personalised, automated email marketing campaigns.

With blubolt’s guidance, LINLEY’s Shopify Plus site is not just beautiful, it’s optimised around their customers’ journeys. By aligning technology, design, and marketing touchpoints, we’ve built a digital flagship that reduces friction and supports long-term, customer-centred growth.

The result

Strong growth, right from launch.

The impact of the migration was immediate. Within the first month of launch, the new Shopify Plus site delivered:

• +54% transactions
• +59% conversion rate
• +40% average order value

LINLEY’s team now has the autonomy to refine and optimise the site continuously without the bottlenecks and costs of Magento. By focusing on the complete customer journey, the brand is seeing stronger conversion, higher order values, and a platform built for sustainable, journey-driven results.