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Our services
We design, build and optimise bespoke Shopify Plus & Centra solutions to elevate your brand so you grow faster.
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The Shopify Plus agency
enabling brands to exceed
eCommerce expectations
with beautiful custom solutions.

Get in touch
About Us
Who we are
We're the Centra & Shopify Plus agency that helps brands extract maximum value from their digital marketing investment through superior conversion and brand experience.
We've set the pace for eCommerce agencies since launching in 2006.

Founded in historic Bath, over the last 15 years, we’ve propelled our diverse range of clients to impressive new heights with beautiful design and creative, high-performing eCommerce solutions. With our own platform, bluCommerce, great British brands like Seasalt and Hush enjoyed high growth and even set industry standards. For example, Which? Magazine readers ranked Seasalt’s website second in the UK for the best online shopping experience in 2018.

And we're raising the bar for ambitious brands on Centra & Shopify Plus.

In 2019, we achieved Shopify Plus Partner status and continued to blaze a trail with sophisticated, high-performing websites like RIXO, Bella Freud, WatchHouse, teapigs and Never Fully Dressed. With the addition of Centra to our platform offering in 2024, we’re excited to help design-focused fashion brands scale up fast. Our full suite of integrated digital commerce services are curated to help brands extract maximum value from their digital marketing investment.

Why we're the perfect match
When ambitious
When ambitious
brands want to stand
brands want to stand
out from the crowd &
out from the crowd &
grow quickly, they
grow quickly, they
choose blubolt.
choose blubolt.
We are true Centra & Shopify Plus eCommerce experts.

We’re not your typical eCommerce agency; we’ve mastered our craft by first building our own successful eCommerce platform from scratch before launching with Shopify Plus and Centra.

We deliver beautiful & original creative experiences.

We don’t do cookie-cutter eCommerce experiences! As a design and UX-first agency, our award-winning websites reflect your brand's personality and goals, ensuring you stand out from the competition.

We're a proven success with strong partnerships.

We’ve achieved a 7-year average client partnership and delivered over 400 eCommerce projects by first understanding how you define success and then integrating all your needs and ambitions into our work!

We push boundaries with our innovative solutions.

Our rich technical heritage has imbued our fully in-house agency team with lateral thinking and a problem-solving attitude. We use this to maintain best practices while developing Centra and Shopify Plus solutions.

We offer data-driven design & optimisation solutions.

We utilise data and research to support all our design and optimisation decisions. We focus on speed, accessibility, and usability to deliver engaging eCommerce experiences that drive conversions.

We deliver consistent & tailored support.

With 30 dedicated Centra and Shopify Plus experts, we’re small enough to care about the details but large enough to deliver complex eCommerce projects. You’ll enjoy support tailored to your needs.

The leadership team.
We know that successful eCommerce requires true collaboration. Our leadership team takes the time to get to know the people who power the brands we represent.
Iestyn Keyes
Iestyn Keyes
Chief Executive Officer
Scott MacDonald
Scott MacDonald
Operations Director
Madeleine Gale
Madeleine Gale
Design Lead
Rhiannon Marsh
Rhiannon Marsh
Head of Marketing
Tim Silver
Tim Silver
Head of Development
Andrew Thomas
Andrew Thomas
Head of Data & Performance
Your friendly, expert team.
Based in historic Bath, we focus on building beautiful online experiences on Centra and Shopify Plus. Our fully in-house team is genuinely committed to your success.
Project & account managers
Project & account managers

So methodical and organised, they give Marie Kondo a run for her money, our project and account managers will ensure smooth delivery of your project and ongoing work.

UI & UX designers
UI & UX designers

Our General Assembly qualified designers consistently nail both form and function with personality-packed designs and super-sharp UX on Centra and Shopify Plus.

Shopify developers
Shopify developers

Our in-house team stands ready to unleash the capabilities of Centra and Shopify on your site! Thanks to our rich technical heritage, we’ll solve even your most complex development issues.

Data & performance strategists
Data & performance strategists

Our highly experienced team of data and performance strategists are poised to lighten your workload and help you seize untapped ecommerce opportunities.

Project & account managers UI & UX designers Shopify developers Data & performance strategists
blubolt
18 +
Years eCommerce experience
We've even built our own successful platform!
30 +
In-house eCommerce experts
Enjoy objective advice from our in-house team.
7 +
Years average partnership
We focus on your short and long-term goals.
100 %
Centra & Shopify Plus Partners
Scale fast with the leading platforms.
90 %
Staff retention
You'll have a reliable, consistent team.
400 +
eCommerce projects
Join our long list of successful projects.
Unleashing the power of Centra & Shopify Plus.
As a Centra and Shopify Plus agency, we offer a full suite of integrated digital commerce services curated to help retailers extract maximum value from their marketing investment. This includes design and brand (digital brand experience, user research and journeys, UX and UI design), technology (new builds, site takeovers and custom integrations), data and performance (CRO, SEO, automation marketing, analytics and reporting), and ongoing client support.
Explore our services
Our best-in-class eCommerce partners.
Our expert agency team makes data-driven decisions and uses best-of-breed technology partners to get the results you need on your eCommerce platform of choice. We're always on the hunt for new agency partners while also nurturing existing partners to get the very best technology and services for our clients.
Ask about our Partners
Chris Davies

"From day one of working with blubolt, their team's professionalism, passion, and drive have been inspiring. The team has a huge collective knowledge base, which allowed for the freedom, customisation and automation that other agencies didn't offer. Overall, we're exceptionally happy with the results.” 

Chris Davies
eCommerce Manager, MaxiNutrition
Emma Law

“The new RIXO website has enhanced our brand and delivered improved functionality. We have seen noticeable improvements in conversion and bounce rates combined with positive feedback from customers on the overall website usability and new services."

Emma Law
Emma Law
Head of eCommerce, RIXO
Matthew Burgess

“We're thrilled with the new Green People website! It’s the culmination of months of development with the incredible team at blubolt and allows our customers to navigate seamlessly from discovery to purchase, elevating the entire customer journey.”

Matthew Burgess
Matthew Burgess
eCommerce and Marketplace Manager, Green People
Reece Downey

"Moving to Shopify Plus with blubolt has accelerated our momentum & given us a stable platform that also keeps pace with the industry. Migrating to Shopify Plus with blubolt’s support is the best decision I’ve made in 6 years with teapigs."

Reece Downey
Reece Downey
eCommerce Manager, teapigs
Abby Carter

“Our migration to Shopify with blubolt was a strategic decision. I knew that Shopify would give us the flexibility and adaptability to easily handle multiple brands and was confident that blubolt understood the technical complexity of what we needed and could deliver it!”

Abby Carter
Abby Carter
Head of eCommerce, ZyroFisher
Ellie Sykes

"We’ve received positive feedback on our new Shopify Plus website delivered by blubolt, particularly with its easy navigation, and it has continued to increase conversions and revenue since launch!"

Ellie Sykes
Ellie Sykes
Creative & Digital Manager, Never Fully Dressed
Luke Fox

Blown. Away. We’re all so happy and impressed with the amazing blubolt team. We’ve had very few issues, and any we had were dealt with there and then, as blubolt had already thought of them. Now, we’re really excited to get the site live!”

Luke Fox
Luke Fox
Director of eCommerce, Ann’s Cottage
David Wyatt-Hupton

“The migration process with blubolt was seamless, with a well-executed project plan. Shopify Plus has opened new avenues, allowing us to introduce exciting features & improve team productivity with its ease of use!”

David Wyatt-Hupton
David Wyatt-Hupton
Retail Sales & Marketing Manager, Adnams Southwold
Josh Brockman

“Working with blubolt was fantastic; our project was managed seamlessly & delivered on time. We're really happy with the new site! Our customers have reacted well to the new Shopify Plus functionality & it’s perfectly designed for growth.”

Josh Brockman
Josh Brockman
eCommerce Manager, Misfits
Marc Moore

"I would highly recommend blubolt! They've been extremely proactive as our Shopify Development partner for our eCommerce store. The team has an excellent knowledge of eCommerce and the needs of our stores"

Marc Moore
Marc Moore
Owner, Source BMX
Charlotte Self

"We’ve had nothing but positive feedback on our new Shopify Plus site! Our customers find it much more user-friendly as the layout is clearer, it’s easier to find products, and the checkout is more efficient."

Charlotte Self
Charlotte Self
Marketing Manager, Whitehall Garden Centre
Erin Bishop

"blubolt’s Date & Delivery Selector App has been a big win for us. It’s increased customer trust and saved us countless hours in administration! With the app, our customers now have more choice and a more accurate timeframe for deliveries."

Erin Bishop
Erin Bishop
eCommerce Manager, Cutter & Squidge
Paul Hayes

"Over the years, the teams from blubolt and Seasalt have worked well together. The key benefit is that we've developed a site tailored to our exact needs, which works perfectly in terms of what we want to create with our customer experience."

Paul Hayes
Paul Hayes
CEO, Seasalt of Cornwall
Teresa Ktistaki

"Our customers have been so positive about the new Shopify Plus site, highlighting how user-friendly it is. The proof is in the metrics: since launch, our conversion rate has increased to 3%, and revenue is up by 200% YoY."

Teresa Ktistaki
Teresa Ktistaki
Senior eCommerce Manager, Chelsea Peers