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Misfits' mission is to reinvent chocolate snacks to be healthier and better for the planet. The brand harnesses the science of plants to deliver its range of protein bars, protein cereals, and protein powders. As a result, Misfits customers can increase their protein intake, cut dairy and reduce their sugar intake while still enjoying delicious treats.
Food & Drink
Development, Design, Optimisation, bluprint For Success
The challenge

Delivering a fresh look and greater flexibility on Shopify Plus.

“Misfits has grown exponentially in the last two years, with the brand selling over ten million protein bars and shipping 170,000 orders to 99 different countries,” says Kaja Sztuczka, Project Manager at blubolt. “As a result, Misfits needed a new site to meet current business needs and could adapt to future requirements.” With this in mind, the blubolt team designed a Shopify Plus site that unlocked a raft of settings for greater flexibility and in-house control, a fresh design and bundle-building functionality.

The solution

It looks a treat: a premium, modern design.

“The brand had evolved since its last website was designed, so the Misfits team completed a rebrand in time for the new site,” says Arran Brunning, Designer at blubolt. “We ensured that our bespoke Shopify Plus theme reflected Misfits’ fresh, contemporary, and premium new look.”

Protein-packed with bundles & ‘sections everywhere’.

Building with Shopify’s Online Store 2.0, the blubolt team unlocked a raft of settings to give Misfits greater in-house flexibility and creative control. For example, using Shopify’s ‘sections everywhere’, Misfits can now easily customise the homepage, collections and product pages without contacting the development team. In addition, the team took advantage of improvements to metafields in Online Store 2.0 to include more product information. “We also delivered a new bundle builder for Misfits,” says Pete Heyes, Developer at blubolt. “It allows customers to build custom bundles with a tiered discount system for 3, 4 or 5 items.”

Tech partners for the project include Yotpo for customer reviews, Klaviyo for email marketing, and Klarna for ‘buy now, pay later’ payments.

Increase in revenue
Increase in conversion
Extra visits per year
The summary

Misfits refreshed on Shopify Plus: a tasty snack!

To conclude, we asked Josh Brockman, eCommerce Manager at Misfits, what he thought of the new website and how they found working with blubolt on the project. "It was fantastic working with the team at blubolt. The project was managed seamlessly and delivered on time. We are really happy with the new website, and our customers have reacted well to the new functionality. It's perfectly designed for our next stage of growth."