Pipers Farm.
Delivering an exceptional online experience while supporting complex fulfilment.
Although already on Shopify Plus, Pipers Farm’s website had grown patchy over the years and needed upgrading to meet the business's evolving needs. The brand’s priorities were clear:
- Improve site speed and overall performance
- Increase recurring orders and customer loyalty
- Add review functionality
- Standardise templates while retaining flexibility for internal editing
- Support a complex range of perishable products with precise date and delivery options
The existing setup was limiting growth and adding friction to the customer journey, making it harder to optimise marketing spend and increase repeat purchases.
Redesign for clarity & luxury.
We delivered a fresh, customer-centric design that put Pipers Farm’s photography front and centre. To reduce friction in the browsing experience, we structured product details in collapsible sections and created a recipe upsell area to highlight the full breadth of the range, including condiments and spices. The result is a sleek, sophisticated site that makes the full catalogue accessible without overwhelming customers.
Personalisation that drives repeat purchases.
We built homepage blocks and dynamic content areas to enable personalised experiences. Logged-in customers now see a welcome message, their loyalty points, and previous orders, making repurchasing simple and intuitive. This journey-led approach ensures every interaction strengthens customer engagement and encourages repeat orders.
Bespoke fulfilment & delivery functionality.
Pipers Farm’s perishable range required a more granular solution than standard Shopify could provide, so they could tailor delivery options for every product in the range AND all UK locations. To solve this, we built a custom delivery date picker capable of handling:
- Different delivery options by product
- Varying capacities for each item
- All UK locations
- Unlimited bespoke rules to adapt to future products
This level of control removes friction from the checkout process and ensures customers always have accurate delivery options tailored to their orders.
Enhanced features to support growth.
To optimise journeys from content to conversion, we redesigned the Pipers Farm blog, The Journal, into two sections: recipes and articles. Customers can now also filter recipes by meat type and purchase all ingredients in one click.
We also implemented:
- Search with Boost Commerce for quicker product discovery
- Reviews via Yotpo to build trust and social proof
- Loyalty with Loyalty Lion to reward repeat customers
- Wishlist functionality with Smart Wishlist to capture future purchases
Every feature was selected and implemented with the customer journey in mind, ensuring growth is driven by experience rather than isolated tactics.
A website designed for growth & long-term customer engagement.
The new Pipers Farm site combines style and substance, delivering:
- Faster, smoother site performance
- Clear pathways for repeat purchases and loyalty
- Flexible templates for easy internal updates
- A highly granular, bespoke delivery system tailored to perishable goods
- Enhanced content-to-conversion journeys through recipes, reviews, and wishlist functionality
By embedding insights across design, marketing, and build, the Pipers Farm team now have a scalable, beautifully designed website that positions them for continued growth and improved customer satisfaction.
