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Never Fully Dressed.

Never Fully Dressed is a womenswear label known for its on-trend yet sophisticated designs. From chic velvet dresses to daring leopard print shirts, the brand offers styles that can be dressed up or down. Embracing customers of all ages and sizes through their social media channels, Never Fully Dressed provides approachable and informative tutorials on how to style their designs.
Fashion & Retail
Development, Design, Optimisation, bluprint For Success
The challenge

Delivering sophisticated sass & speed on Shopify Plus.

Never Fully Dressed was already enjoying the power of Shopify Plus but wanted to refresh the website's look while also upgrading performance. The in-house team briefed blubolt on a new custom theme, greater creative freedom, and more internal administrative control. In addition, the team wanted to optimise the mobile-first experience, customer journey, site speed and conversion rates.

The solution

A sleek custom theme with streamlined navigation.

The new bespoke theme delivers an elegant and modern look that the brand wanted to achieve. Furthermore, the improved site architecture and super smooth navigation make customer browsing and buying a breeze. Overall, the new design positions the brand for enhanced conversion, average order value, and site speed.

‘We were also able to inject our quirky branding into the website design, for example, the leopard curser and Instagram story feature,’ says Elly Sykes, Creative & Digital Manager at Never Fully Dressed. ‘This keeps our website on brand and aligned with our very successful Instagram page.’

Going global: new features & functionality.

With ambitious growth plans and an eager worldwide customer base, blubolt integrated the new site with Global-e for easy international currency access. Then an integration with Cloudsearch offers instant search and smart filtering that perfectly matches the custom theme while Klarna, Clear Pay and Zip provide customers with plenty of payment options. Furthermore, the brand's live chat services and customer loyalty are managed by existing partners, Livechat and Loyalty Lion, respectively.

‘Shopify Plus is such a user-friendly platform, and our customer service team have found Shopify live chat very useful,’ says Elly Sykes, Creative & Digital Manager at Never Fully Dressed. ‘Another favourite feature is the free shipping subscription in the checkout, which we recently added.’

Highly engaged social butterflies.

Never Fully Dressed is known for its strong social game, particularly on Instagram, so blubolt carefully selected the best partners for the new site. EmbedSocial delivers fresh and engaging Instagram stories to the homepage, while SNPT enables seamless shopping of the brand’s Instagram page.

Increase in revenue
Increase in transactions
Increase in AOV
The summary

Now fully refreshed on Shopify Plus.

This beautifully built website offers the contemporary elegance and streamlined user experience the brand was determined to achieve. Also, with more in-house control now available to them, the team are free to explore their creative potential, optimise the user journey, and swiftly adapt to market changes. In short, the Never Fully Dressed team are literally dressed for success!

‘We’ve received positive feedback on our website, particularly with its easy navigation, and it has continued to increase conversions and revenue since launch!’ says Elly Sykes, Creative & Digital Manager at the brand. In short, the Never Fully Dressed team are dressed for success!