MaxiNutrition.

Delivering flexibility, adaptability and great UX on Shopify Plus.

Previously using Red Technology eCommerce, the MaxiNutrition team sought a platform that offered greater flexibility, a better user experience, and reduced the total cost of ownership. “Shopify Plus was the obvious solution as it has so much functionality built-in that would give MaxiNutrition the in-house control and flexibility they needed,” says Kaja Sztuczka, Delivery Lead at blubolt. “Shopify Plus also reduces the total cost of ownership so they can focus on growing the brand.”

Effortless admin & automation with Shopify Plus.

On their old website, the MaxiNutrition team struggled to make any styling or functionality changes themselves, as most of this was hardcoded and required development work. This not only slowed progress but was also more expensive. As part of the migration to Shopify Plus, the blubolt team unlocked a raft of settings so the brand has greater in-house control. This means they can adapt to changing requirements, apply a ‘test and learn’ approach with new apps and extensions and reduce tedious admin tasks by automating processes within Shopify.

A clean, user-friendly design to showcase expertise.

“MaxiNutrition sought an uncluttered, premium design that highlighted the brand's quality products and subject expertise while also enabling customers to easily digest product information and navigate the site,” says Maddy Gale. Design Lead at blubolt. ”To achieve this, we used colourful imagery of the ingredients to bring pages to life and highlight the raw, natural materials. This can be seen across a multitude of blocks as well as behind the product cut-out on the PDP. We also focused on why users should invest in the MaxiNutrition products with handy comparison tables showing the key benefits versus other brands and interactive USP content on the PDP.”

Within the blog, the blubolt design team created alternative blog landing pages for top content categories (for example, nutrition, bodybuilding, sports, and training) with a slider so users can flick between categories and find information easily. Lastly, the team designed a bespoke account area, an account slide-out with login content and account quick links once the user is logged in. As a result, the site offers a sleek visual experience, a plethora of science-backed benefits for the products, intuitive navigation and a seamless purchase process.

Upgraded checkout, product bundles & gift-with-purchase functionality.

By replatforming to the Shopify Plus platform, the blubolt team were able to implement a plethora of new features and functionalities for MaxiNutrition. “We’ve upgraded the customer purchasing experience with a one-step checkout option, a new product bundles PDP with Shopify Bundles and gift with purchase functionality,” says Jon MacKinnon, Engineering Lead at blubolt. “We’ve also connected additional apps to further enhance the experience, like Klaviyo for email and SMS, Yotpo for UGC, product reviews and loyalty, TrustPilot for store reviews, Boost Commerce for search and filtering, and Smart Wishlist for customer wishlists.”

MaxiNutrition: powering to success on Shopify Plus.

The MaxiNutrition team now has everything on their project wishlist—greater flexibility and in-house control, a superior user experience, and reduced total cost of ownership—so they can focus on driving brand growth. Here’s more from Chris Davies, eCommerce Manager at MaxiNutrition:

"From day one of working with blubolt, the professionalism, passion, and drive of their team have been inspiring. Throughout every stage of the process, they were always friendly, reassuring and happy to go into as much detail as required. Their internal management process and workflow systems made it easier to stay on top of what was being worked on and what steps came next, making both of us more efficient throughout. The development team has a huge collective knowledge base, which allowed for the freedom, customisation and automation we required on our Shopify store that wasn't offered by other agencies. Overall, we're thrilled to have partnered with blubolt for our website migration project, their understanding of our requirements and desire to deliver them was ever-present. We're exceptionally happy with the results, which have ultimately allowed us to modernise our online eCommerce offering.”