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Robert Welch.

Robert Welch is a British family-run company synonymous with beautifully designed and crafted homewares. The award-winning brand has created highly functional yet timeless and elegant products for over 50 years.
Industry
Homeware
Website
Services
Development, Design, Optimisation, bluprint For Success
The challenge

Delivering a cutting-edge website with a timeless style.

With a rich design heritage, innovative products, and a loyal following accustomed to excellent in-store service, Robert Welch needed their new website to live up to high customer expectations. In migrating to Shopify Plus, they wanted a fast, secure and stable platform that could continue to grow with the business but also retain the hallmarks of the Robert Welch in-store experience: luxurious product displays, easy browsing of the whole collection and exceptional, personalised service.

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The solution

Streamlined, sophisticated design.

Capturing the elegance of the brand was central, but also building a website that made the customer experience even better; simple and intuitive ways to navigate the site, beautiful layouts and photography that best reflected the product range, and features and functions that made purchasing effortless.

Built for browsing & quick conversions.

We worked closely with Robert Welch to develop a simple-to-use site structure, where customers naturally browse a wide variety of products and collections during their visit. These features, combined with clear navigation and easy checkout, make for a high-converting site.

Extending the power of Shopify Plus.

Features such as gift-wrapping, validation for age-restricted products, content-rich product pages, and customisable collection pages have all been developed as well as tight integrations with systems such as Patchworks, Feefo, and Klaviyo.

+15%
Increase in revenue
+70%
Increase in conversion
+30%
Extra visits per year
Before
After
The summary

Serving up a beauty that cuts through the competition.

With their new Shopify Plus website, their luxury brand better reflected online, and a more seamless multi-channel set-up, this all sets Robert Welch in good stead to achieve ambitious growth plans.