Robert Welch partnered with blubolt to transform their online DTC presence into a fast, secure, and scalable Shopify Plus ecommerce platform. 

The problem

Translating heritage and in-store excellence into a digital experience.

As their online business grew, Robert Welch needed a new ecommerce platform to match both their brand prestige and their customers’ expectations. Migrating to Shopify Plus, they wanted a fast, secure, and scalable solution that could also recreate their in-store luxury experience online: refined product presentation, effortless browsing, and highly personalised service.

The solution

A journey-led approach to growth.

We worked with Robert Welch as an extension of their team, mapping and optimising every stage of the customer journey. From first impression to post-purchase, every touchpoint was designed to reflect the brand’s elegance while removing friction that could impact conversion or retention. This customer-centric approach ensured the new site wasn’t just a platform migration; it was a foundation for sustainable, measurable growth.

Streamlined, sophisticated design.

Capturing the distinctive aesthetic of Robert Welch was key. We created a sleek, content-rich Shopify Plus site that allowed the brand’s craftsmanship to shine through high-quality imagery, elegant layouts, and intuitive navigation. Every design decision was made to help customers explore products naturally and enjoyably, while maintaining the feel of a luxury retail environment.

Built for browsing and converting.

The site structure was carefully designed to support discovery. Customers can easily browse entire collections of homewares, find complementary items, and make purchases quickly and confidently. Clear pathways, refined filtering, and an optimised checkout experience all contribute to a seamless shopping journey that balances inspiration with simplicity.

Extending Shopify Plus with bespoke functionality.

To elevate the experience beyond standard ecommerce, we developed custom features including gift-wrapping, age-restricted product validation and rich, content-driven product pages.

Customisable collection templates.

We completed integrations with Patchworks, Feefo, and Klaviyo for powerful automation, reviews, and data-driven marketing. These enhancements give Robert Welch the flexibility and control to manage both DTC and B2B operations efficiently while ensuring consistency across every customer interaction.

The result

A digital flagship ready for long-term growth.

With their new Shopify Plus website, Robert Welch now has a platform that truly reflects their luxury brand and supports multi-channel growth. By aligning technology, design, and customer insight, the brand is better positioned than ever to deliver seamless experiences (online and in-store) and to reach ambitious growth goals. Since launch:

• +19% conversion rate uplift
• +26% revenue uplift
• −13% reduction in returns