Casablanca Paris.
Elevating a digital flagship for a luxury brand.
Already established on Shopify, Casablanca Paris wanted to evolve its online store into a true reflection of its luxury positioning and bold creative vision. The brand was ready to upgrade to Shopify 2.0 and Shopify Plus, seeking a flexible, high-performance storefront capable of supporting rapid growth.
The key challenges were clear:
- Create an immersive digital experience that matched the brand’s visual storytelling.
- Optimise customer journeys across every touchpoint to improve engagement and conversion.
- Upgrade the technology stack and fix fragmented data tracking, ensuring robust reporting for future expansion.
Casablanca needed a scalable foundation - one that not only looked exceptional but functioned seamlessly across global markets.
Customer journey-led growth in action.
1. Redefining the experience with a journey-focused Shopify 2.0 design.
Every design and build decision was made through the lens of journey-led growth - creating frictionless, emotionally resonant customer experiences that drive measurable results.
The new Shopify 2.0 theme provided a flexible, modular design system, perfectly suited to Casablanca’s rich photography and bold creative assets. The layout and navigation were reimagined to guide users through the brand world, encouraging exploration while maintaining clarity and ease of use.
This balance of storytelling and conversion-focused design ensures every visitor experiences the essence of Casablanca’s aesthetic while naturally progressing toward purchase.
2. A seamless tech stack for high performance & growth.
To enable high performance behind the scenes, blubolt implemented a unified, efficient tech stack that enhances every stage of the customer journey.
Key integrations included:
- Klaviyo for automated, personalised email journeys.
- Narvar for intuitive returns management.
- Gorgias for streamlined customer support.
- Boost Commerce for intelligent product search and filtering.
- Smart Wishlist and product recommendations for increased AOV and retention.
- Rewind, Launchpad, and Consentmo for data protection, scheduling, and compliance.
Together, these tools created a frictionless, end-to-end experience, helping Casablanca reduce drop-offs, nurture loyalty, and scale efficiently.
3. Tracking, insight, & preparing for global expansion.
A critical part of the project was resolving data and tracking inconsistencies. blubolt overhauled GA4 implementation to provide accurate behavioural insights, ensuring the team could measure, test, and optimise every customer interaction. With this visibility, Casablanca can now make informed, data-driven decisions aligned with its growth goals.
Looking ahead, blubolt also advised on internationalisation strategies using Shopify Markets, positioning the brand to expand seamlessly into the US and other global regions.
An elevated brand experience & a foundation for growth.
Casablanca Paris now has a luxury digital flagship that embodies its identity and supports global growth ambitions. The Shopify Plus upgrade delivers:
- A highly customisable, journey-focused design built for storytelling and conversion.
- Consistent, data-informed decision-making through enhanced analytics.
- A scalable, high-performance infrastructure ready for international expansion.
The site’s design has already earned industry recognition with an Honourable Mention from Awwwards; it’s a testament to its balance of creativity and functionality.
Dennis Fonteine, Head of Ecommerce, Casablanca Paris:
“A year in the making project, started with the goal to create an elevated luxury brand and customer-centric storefront showcasing our collections, runway highlights and Casablanca universe with a realm of new functionalities and content supporting our accelerating ecommerce growth. Our new website goes beyond being a new digital jacket representing the essence of the house's heritage, incorporating design codes throughout the user journey and digital touchpoints.”
Casablanca’s transformation embodies blubolt’s journey-led growth approach - placing the customer at the centre, aligning technology and storytelling, and building a cohesive journey that drives sustainable business growth.
