Casablanca Paris.
Upgrading to Shopify Plus & elevating the brand’s online presence.
Already trading on Shopify, the Casablanca Paris team was ready to upgrade to the powerful Shopify 2.0. In addition, the brand sought a new theme designed to elevate the brand’s online presence and improve the user experience. Lastly, Casablanca wanted to review its app integrations and data tracking for seamless reporting.
An award-winning design on Shopify 2.0.
Casablanca required a flexible and customisable design to facilitate the brand’s beautiful photography and styling. The new design delivered just that with an immersive brand experience and rich, engaging content carefully optimised for conversion and retention to accelerate growth. Following the website launch, blubolt’s work for Casablanca has been recognised with an Honourable Mention for the Awwwards.
A seamless tech stack for high performance.
The blubolt team worked closely with the brand to implement a seamless new tech stack, introducing advanced search, filters and merchandising to improve UX and conversion metrics while also adding intelligent product recommendations to increase AOV and cross-category selling. The new stack includes Klaviyo for email marketing, Narvar for returns, Gorgias for customer support, Boost Commerce for search and filtering, Rewind for data back-up, Launchpad for scheduling, Smart Wishlist for wishlists, and Consentmo for GDPR Compliance.
Tight tracking & gearing up for global expansion.
The blubolt team also resolved all the previous data tracking issues with GA4, ensuring the brand could draw quality insights on user behaviour and make informed decisions going forward. With an eye on international expansion, blubolt also provided advice on how best to achieve this, and the brand will be utilising Shopify Markets to launch their US store and fulfilment centre.
An elevated luxury brand & a customer-centric storefront.
With an award-winning design and flexible, highly customisable site, the Casablanca Paris team can now focus on accelerating eCommerce growth in the UK and abroad on Shopify Plus.
