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The Dormy House.

The Dormy House.

Founded in 1981, The Dormy House is a family-owned business that has mastered the art of home with its bespoke, high-quality furniture, storage, and soft furnishings. The brand’s raison d'être is perfecting the balance of beauty and utility in all its products. The Dormy House achieves this by inviting customers to ‘become the designer’ with its popular modular range and collection of fully customisable pieces, which allow customers to choose the product configuration, paints, fabrics, and handles.
Industry
Homeware
Website
Services
Development, Design, Optimisation, bluprint For Success
The challenge

Flexibility & customisation on Shopify Advanced.

“The Dormy House team wanted an elegant, high-performing Shopify Advanced site with a new modular furniture builder that worked flawlessly on both desktop and mobile,” says Scott MacDonald, Client Services Director at blubolt. “Another objective was flexibility over content sections to allow easier customisation of the site.” From here, the blubolt team delivered a migration from Prestashop to Shopify Advanced. As a result, the brand has all the functionality and in-house control with Shopify’s Online Store 2.0 and a highly scalable foundation for growth.

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The solution

An elegant bespoke design to reflect their custom products.

“The old site had been created before The Dormy House had established its current brand design,” says Matt Richards, Head of Design at blubolt. “As such, we created an elegant, streamlined, and user-friendly Shopify Advanced theme design to reflect the brand now - a purveyor of sophisticated, high-quality, and enduring products. Another key project requirement was redesigning the custom furniture builder, so it worked seamlessly on mobile. Done!”

Flexible features & functionality.

“Using Shopify’s ‘sections everywhere’, the brand can now easily tailor pages and highlight aspects of the business in-house in response to changing seasons and offers,” says Richard Ayles, Head of Development at blubolt. “For example, the homepage features a ‘Made for you - become the designer’ section to promote The Dormy House’s bespoke furniture builder.” The homepage also showcases brand favourites, customer quotes to build trust, and the Instagram feed to hear the latest news.

The blubolt team also utilised Online Store 2.0s metafield configuration on the product detail pages. This allows the brand to customise the range of products with a vast array of options specific to each unit with neat features to match the options to the photo on display automatically. Tech partners for the project include Boost Commerce for collections and search, Klaviyo for email marketing, and Tidio for live chat.

The magic of modular: The Dormy House custom furniture builder.

The star of The Dormy House’s new Shopify Advanced site is the sleek, easy-to-use, and mobile-friendly modular furniture builder. Designed and built with React, it enables customers to create storage furniture that’s personalised to them without the usual high price tag of bespoke furniture. With fifteen furniture options - everything from desks, drawers and cabinets to bookcases, wardrobes and kitchen larders - customers can simply measure their own space and select base and top units using the modular grid function. From there, using the intuitive drag and drop functionality, customers can use the grid to create their ideal configuration before choosing paint colours and handles.

+15%
Increase in revenue
+70%
Increase in conversion
+30%
Extra visits per year
Before
After
The summary

The Dormy House: at home on Shopify Advanced.

To conclude, we asked Anna Trinder, Owner of The Dormy House, what she thought of the new website. “It’s fantastic to have a flexible, user-friendly site – for both us and our customers - that works seamlessly across all devices while showcasing our wonderful products. We’re most excited about the modular furniture builder that enables our customers to design the perfect piece from the very comfort of their home.”

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