Chelsea Peers partnered with blubolt to rebuild their Shopify Plus site, elevating their design and driving a 200% year-on-year revenue increase.

The problem

Elevating a growing brand on Shopify Plus.

Already thriving on Shopify Plus, Chelsea Peers wanted to evolve its online presence to match its maturing brand identity. The team needed a sophisticated new design, one that balanced elevated style with their playful spirit.

At the same time, they wanted to:

• Rebuild the site on Shopify’s Online Store 2.0 for better flexibility.
• Integrate closely with preferred tech partners.
• Enhance site speed, internationalisation, and autonomy for in-house management.

The goal was clear: a next-generation site experience that better served customers while enabling sustainable, journey-led growth.

The solution

A refined, playful new design.

As the brand matured, the digital experience needed to evolve, too. We created a sophisticated, modern design that reflects Chelsea Peers’ elevated aesthetic while keeping its trademark sense of fun alive.

This wasn’t just a design refresh; it was a journey-led transformation. By understanding how customers discover, browse, and buy, we designed every touchpoint to feel natural, intuitive, and joyful.

Key focuses included:

• Mobile-first design for the brand’s on-the-go audience.
• Improved speed and usability, especially across product pages.
• In-house control, empowering the team to manage campaigns and content confidently.

Power and flexibility with Shopify Online Store 2.0.

To support Chelsea Peers’ growth, we rebuilt the site using Shopify’s Online Store 2.0, delivering a modular structure that gives their team complete creative control.

We crafted a flexible, customisable homepage that allows the team to adapt layouts and highlight new collections quickly. We also added customer testimonials and an Instagram feed to strengthen brand trust and community connection, as these are two key moments in the customer journey. Lastly, the navigation has been refined for seamless browsing on mobile and desktop, ensuring every step of the journey feels effortless.

Deep integrations for a smarter customer experience.

Behind the scenes, we brought Chelsea Peers’ preferred tech stack together into one cohesive ecosystem. This included Boost Commerce for enhanced search and merchandising, Feefo for customer reviews, Klaviyo for targeted, data-led email marketing, Smart Wishlist for easy repeat visits and purchase intent tracking and Nosto for intelligent, personalised product recommendations across homepage, category, and product pages.

We also developed ‘quick add’ functionality, giving shoppers visibility of all available sizes at a glance to reduce friction and speed up the path to purchase.

Each integration was mapped to key customer journey stages, ensuring technology served strategy (not the other way around!).

The result

A transformed experience driving measurable growth.

The new Chelsea Peers site is not only beautiful, but it also performs. With a bespoke Shopify Plus build, streamlined tech integrations, and journey-focused design, the brand has seen standout results:

• +200% year-on-year revenue growth.
• Conversion rate increased to 3%.