Teapigs partnered with blubolt to upgrade their store to Shopify 2.0, driving customer loyalty with bespoke bundles and streamlined subscriptions.

The problem

Brewing up a smarter ecommerce experience.

Teapigs wanted a website that truly reflected their personality: fun, approachable, and customer-first. But to deliver a better customer journey from first browse to loyal subscriber, they faced three key challenges:

• Subscriptions – Their existing setup needed upgrading to drive repeat purchases and make it effortless for loyal customers to keep the tea flowing.
• Bundles – With such a wide range, they needed a way for customers to build their own tea boxes without feeling overwhelmed.
• Flexibility & control – Teapigs wanted more in-house ownership of their site and a platform that could scale with their growth.

In short, they needed a site with personality that also worked harder commercially, delivering a customer journey that built loyalty at every stage.

The solution

A smooth transition from Shopify 1.0 to Shopify 2.0.

Blubolt guided Teapigs through a seamless upgrade from a heavily customised Shopify 1.0 store to Shopify 2.0. We reimagined the site’s look and feel, ensuring that the brand identity remained intact during the overhaul. We also assessed and mitigated risks associated with existing custom code, preventing potential gaps in functionality.

Smarter subscriptions, bigger loyalty.

To strengthen the customer journey post-purchase, we migrated Teapigs’ custom-built service to Recharge Subscriptions. The new “sub & save” service makes it clear, fun, and simple for customers to manage their tea deliveries. This not only encouraged automated repeat purchases but also deepened customer loyalty.

A bespoke bundle builder.

Discovery is a big part of the Teapigs experience. To showcase their wide range, from everyday brews to adventurous blends, we built a pick-n-mix bundle builder. Customers can now create their own personalised tea boxes, turning choice into an engaging experience while driving up average order values.

Together, these upgrades connected every step of the customer journey, from browsing to bundling, subscribing to reordering, ensuring the site worked as both a brand showcase and a growth engine.

The result

Clear growth & measurable impact.

The new site and subscription upgrades delivered immediate and lasting results across the customer journey:

• +10% traffic and +11% transactions within two months of launch.
• Black Friday boost: +60% conversions, +250% transactions, +350% revenue.
• Subscriptions soaring: on track for a 100% uplift in Q4 following launch.
• Record growth: Teapigs celebrated their biggest Q3 ever.