Journey to Conversion Workshop
Map customer experiences, remove friction, & drive measurable ecommerce growth.
Save your place: Journey to Conversion Workshop
An interactive workshop to map customer journeys and drive ecommerce growth.
About the workshop.
Step away from day-to-day operations and see your store through your customers’ eyes. In our expert hands, you’ll map the customer journey, identify friction points, and align acquisition channels to drive conversions.
Because our approach focuses on universal ecommerce principles, the strategies you learn are entirely platform-agnostic. Whether you want to maximise your current tech stack, or you are looking to blueprint the UX for a future migration to a platform like Shopify, you’ll walk away with actionable insights.
Past attendees told us they loved the sales-pitch-free zone. It’s entirely about learning, sharing ideas, and getting stuck into the work with fellow ecommerce leaders.
Workshop details.
- Date: TBC – register for the waitlist & we’ll let you know once a new date has been set
- Time: 9:00am – 3:00pm.
- Location: House of St John’s, 1 Queen Square, Bath, BA1 2HA
- Attendees: Maximum of 20 brands
- Catering: You’ll enjoy a locally sourced light breakfast, morning tea, and lunch.
- Cost: Complimentary
Who’s the workshop for?
The workshop is ideal for heads of ecommerce, directors, and C-suite leaders seeking actionable opportunities to improve conversions and growth.
It is particularly valuable if you are:
- Currently on platforms like Magento (Adobe Commerce), BigCommerce, WooCommerce or Salesforce and feeling restricted by your setup.
- Weighing up a platform migration and want to map out how a move to Shopify could unlock new growth opportunities.
- Already on Shopify and looking to squeeze more revenue out of your existing traffic.
Meet your expert host: Andrew Thomas.
Hosted by Andrew Thomas, Chief Client Strategy Officer and Iestyn Keyes, Chief Executive Officer at blubolt (a Shopify Platinum Partner), with over 20 years of experience in digital transformation and data-driven ecommerce strategy. Andrew’s team delivers Journey-Led Growth for brands including Bella Freud, Lazy Oaf, Illumicrate, Adnams Southwold, and Newby Teas.
Join the waitlist: Journey to Conversion Workshop
What you’ll do in the workshop
This is a learning-first, sales-pitch-free experience. No hidden demos, just high-level strategy and practical execution. The day is designed to give you a clearer, more strategic view of how your customer journey should work, whether you’re already on Shopify or looking to migrate. This includes:
Understand Your Customer
Align on exactly who your shoppers are, where they start their journey, and what they need at each stage before ever reaching your checkout.
Map the On-Site Journey
Audit your homepage, collections, PDPs, and basket to identify hidden friction, missed opportunities, and reassurance gaps in the journey.
Align Acquisition Channels
Clarify the exact role of each traffic source and align expectations across the awareness, consideration, and purchase phases of the journey.
Review Conversion Hierarchy
Master when in the ecommerce journey to push for a direct sale and when the most valuable outcome is building confidence, intent, or a return visit.
Optimise Messaging & UX
Explore how trust signals, targeted messaging, and UX reduce doubt, shift perception, and prevent unintentional drop-offs during the customer journey.
Plan for Platform Evolution
Understand how top-tier brands use their platform’s capabilities to remove friction, helping you evaluate if your current setup is helping or hindering your goals.
Join the waitlist: Journey to Conversion Workshop
“Huge shoutout to blubolt! Their workshop helped me map out and simplify my customer journey, allowing me to focus on the highest value products for my store. It’s already saving me time and budget on the marketing side. Highly recommend.”
— Jo Penn, JFPennBooks.com
“Great to meet the blubolt team! Everyone was friendly and helpful, which made it a really open and useful session. The workshop itself was excellent, taking a clear high-level view of customer personas and the journey, with a strong focus on improving website CRO.”
— Bobby Ashman, Counter Coffee