Journey to Conversion Workshop

Map customer experiences, remove friction, and drive measurable ecommerce growth.

TRUSTED BY SCALING BRANDS

An interactive workshop to map customer journeys and drive ecommerce growth.

About the workshop.

Step away from day-to-day operations and see your store through your customers’ eyes. In our expert hands, you’ll map the customer journey, identify friction points, and align acquisition channels to drive conversions.

Past attendees told us they loved the sales-pitch-free zone. It’s entirely about learning, sharing ideas, and getting stuck into the work with fellow ecommerce leaders.

Workshop details.

  • Date: Wednesday, 16th September 2026
  • Time: 9:00am – 3:00pm.
  • Location: House of St John’s, 1 Queen Square, Bath, BA1 2HA
  • Attendees: Maximum of 20 brands
  • Catering: You’ll enjoy a locally sourced light breakfast, morning tea, and lunch.
  • Cost: Complimentary

Who’s the workshop for?

The workshop is ideal for heads of ecommerce, directors, and C-suite leaders seeking actionable opportunities to improve conversions and growth.

Meet your expert host: Andrew Thomas.

Hosted by Andrew Thomas, Chief Client Strategy Officer at blubolt, with over 20 years of experience in digital transformation and data-driven ecommerce strategy. Andrew’s team delivers Journey-Led Growth for brands including Bella Freud, Lazy Oaf, Illumicrate, Adnams Southwold, and Newby Teas.

Save your place: Journey to Conversion Workshop

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What you’ll do in the workshop

This is a learning-first, sales-pitch-free experience. No hidden demos, just high-level strategy and practical execution. The day is designed to give you a clearer, more strategic view of how your customer journey should work. This includes:

Understand Your Customer

Align on exactly who your shoppers are, where they start their journey, and what they need at each stage before ever reaching your checkout.

Map the On-Site Journey

Audit your homepage, collections, PDPs, and basket to identify hidden friction, missed opportunities, and reassurance gaps.

Align Acquisition Channels

Clarify the exact role of each traffic source and align expectations across the awareness, consideration, and purchase phases.

Review Conversion Hierarchy

Master when to push for a direct sale and when the most valuable outcome is building confidence, intent, or a return visit.

Optimise Messaging & UX

Explore how trust signals, targeted messaging, and UX reduce doubt, shift perception, and prevent unintentional drop-offs.

Build Long-Term Growth

Move beyond daily revenue metrics to establish a highly strategic, joined-up view of measurable, compounding Journey-Led Growth.

Save your place: Journey to Conversion Workshop

Register now

“Huge shoutout to blubolt! Their workshop helped me map out and simplify my customer journey, allowing me to focus on the highest value products for my store. It’s already saving me time and budget on the marketing side. Highly recommend.”

— Jo Penn, JFPennBooks.com

“Great to meet the blubolt team! Everyone was friendly and helpful, which made it a really open and useful session. The workshop itself was excellent, taking a clear high-level view of customer personas and the journey, with a strong focus on improving website CRO.”

— Bobby Ashman, Counter Coffee