Shopify B2B Agency
We design, build and optimise Shopify B2B stores that simplify wholesale buying, reduce manual administration and support scalable growth.
TRUSTED BY SCALING B2B BRANDS
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Shopify B2B ecommerce built around how trade customers buy
A successful B2B ecommerce store needs to do more than display products and accept orders. It must account for customer-specific pricing, negotiated payment terms, company purchasing structures, repeat ordering and the operational systems working behind the scenes.
Shopify B2B provides native tools for selling directly to companies through Shopify. Brands can manage company accounts and locations, create tailored catalogues, offer customer-specific pricing and give approved buyers a self-service purchasing experience.
We help established brands turn those capabilities into an effective B2B sales channel. That can mean launching a dedicated wholesale store, bringing B2B and DTC commerce onto one Shopify platform or replacing a fragmented mix of spreadsheets, emails, legacy portals and manual processes.
The result is a faster experience for buyers, less administration for internal teams and a stronger foundation for profitable B2B growth.
Is Shopify good for B2B?
Yes. Shopify can be an effective B2B ecommerce platform for wholesalers, manufacturers and brands that want to make trade purchasing simpler without creating unnecessary operational complexity.
Its native B2B features support company accounts, customer-specific catalogues, quantity rules, payment terms and self-service ordering. Shopify can also connect with CRM, ERP, PIM, accounting, fulfilment and inventory systems.
The right implementation still depends on your business model. The number of markets you serve, how pricing is agreed, how orders are approved and whether sales representatives place orders on behalf of customers can all influence the best solution.
That is why we begin with your commercial and operational requirements – not a predetermined technology choice.
What our Shopify B2B agency delivers
B2B strategy and solution design
We map your buyers, sales processes, pricing rules, systems and growth plans before recommending an approach. This gives stakeholders a clear view of what should be delivered natively, through an integration or with custom development.
B2B website design and user experience
Trade buyers value speed and clarity. We design Shopify B2B experiences around rapid product discovery, easy ordering, accessible account information and efficient repeat purchasing across desktop and mobile.
Company accounts and customer management
We configure company profiles, purchasing locations, buyer permissions and account access around the way your customers operate. Approved buyers can access relevant products, prices, order history and account information without relying on your customer service team.
Customer-specific catalogues and pricing
Different companies may require different products, price lists, currencies, minimum quantities or volume discounts. We structure Shopify catalogues and pricing rules so each customer sees the right commercial offer after signing in.
Bulk ordering, quick ordering and reordering
B2B buyers should not have to browse a wholesale store like a first-time retail customer. We can introduce quick-order interfaces, variant tables, quantity controls, saved lists and simple reordering to reduce the time required to place complex or repeat orders.
Payment terms and B2B checkout
We configure the checkout around your trading relationships, including immediate online payment and agreed payment terms where appropriate. More complex approval, deposit and payment workflows can be supported through Shopify features, integrations or custom development.
Shopify B2B CRM, ERP and accounting integrations
A B2B store cannot operate effectively in isolation. We connect Shopify with CRM, ERP, PIM, accounting, stock, warehouse and fulfilment systems so that customer, product, price, inventory and order data can move reliably between platforms.
Our integration approach considers data ownership, error handling and operational workflows—not simply whether two systems can technically connect.
Shopify B2B and POS
Shopify POS can support a wider omnichannel model, but B2B and trade-counter requirements need careful planning. We assess how customer identification, account pricing, stock, payments and orders should work across online, in-person and sales-assisted channels.
International Shopify B2B
We help brands build B2B experiences for multiple regions, currencies and markets. This can include market-specific catalogues, regional pricing, translated content and integrations that support international operations.
Migration and optimisation
Whether you are replacing a legacy wholesale portal, moving from WooCommerce or improving an existing Shopify B2B store, we protect essential customer, catalogue and order data while creating a clear route to launch.
After launch, we use customer behaviour and commercial data to improve adoption, ordering efficiency and conversion.
Native Shopify B2B, Shopify Plus or a B2B app?
There is no single Shopify B2B setup that suits every business.
Native Shopify B2B
Native Shopify B2B is a strong starting point when company accounts, tailored catalogues, pricing and payment terms cover the majority of your requirements. Keeping more functionality within Shopify can simplify administration and reduce reliance on separate applications.
Shopify Plus B2B
Shopify Plus provides greater depth for businesses with more complex catalogue, market, automation and enterprise requirements. It can be particularly appropriate for brands consolidating B2B and DTC operations or supporting several markets from a shared commerce platform.
B2B applications and blended solutions
Platforms such as SparkLayer can provide additional flexibility for particular wholesale experiences and operational models. Some brands benefit from a blended approach combining Shopify’s native capabilities with specialist applications, integrations or custom functionality.
We evaluate the commercial and operational trade-offs before recommending a route, including implementation cost, ongoing ownership and the experience delivered to customers.
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Proven Shopify B2B results
Teapigs: more than 500 trade customers onboarded
We helped Teapigs replace manual phone, email and Sage processes with an integrated Shopify Plus B2B channel. More than 500 trade customers were onboarded, with 24/7 self-service ordering, real-time stock information and tiered discounts contributing to a 33% increase in average order value.
Robert Welch: one platform for B2B and DTC
Robert Welch consolidated its B2B and DTC operations on Shopify Plus, reducing platform complexity and licensing requirements. Its B2B experience supports customer-specific pricing, payment options, account management and ordering by sales representatives.
Porcelain Superstore: native Shopify B2B, tailored to trade buyers
We enhanced Shopify Plus B2B with a dedicated trade experience, customer registration, company catalogue assignment and Brightpearl integration. Approved buyers can access relevant products and prices before ordering online at any time.
Never Fully Dressed: B2B growth without disrupting DTC
Never Fully Dressed introduced native Shopify B2B alongside its established consumer experience. Quick-order tables, variant quantity selection, live stock and a tailored account area make wholesale purchasing faster while retaining a consistent brand experience.
Why choose blubolt as your Shopify B2B agency?
We have been designing and developing ecommerce experiences since 2006 and have delivered more than 400 projects for ambitious brands in the UK, US and Europe.
Our team brings strategy, user experience, design, development, integration and growth expertise together under one roof. That means we can consider the full B2B operation, from first customer login to fulfilment and repeat ordering.
Whether you are launching your first wholesale portal or consolidating complex B2B and DTC operations, we will give you a clear recommendation grounded in customer needs and commercial reality.
Latest Shopify Insights
Shopify B2B FAQs
Shopify B2B is the platform’s native wholesale functionality, engineered specifically for businesses that sell to other businesses. It allows you to transform your ecommerce infrastructure by supporting dedicated company accounts, customer-specific pricing, tailored product catalogues, and bespoke payment terms. As a leading Shopify B2B agency, we help brands leverage these tools to deliver a frictionless, B2C-quality experience for their wholesale buyers, ultimately driving Journey-Led Growth.
Yes. A major advantage of Shopify is its blended storefront capability. You can operate both your B2B and direct-to-consumer (D2C) channels from a single, unified Shopify admin and storefront. This means shared inventory management, streamlined operations, and consistent brand messaging. Alternatively, if your business model demands strict separation, we can design a completely dedicated B2B store. We’ll help you weigh the operational pros and cons of each approach.
Not necessarily. Shopify has recently extended foundational B2B features to its Basic, Grow, and Advanced plans. This means merchants can access company profiles, basic pricing catalogues (up to three), and net terms without a Shopify Plus subscription. However, if your wholesale operation is highly complex (for example, requiring unlimited pricing catalogues, partial payments, deposit requirements, or advanced checkout customisation), Shopify Plus is the recommended route. If you want Plus-level B2B features without the Plus price tag, integrating a third-party app like Sparklayer is a great, cost-effective alternative. We’ve worked with them frequently over the years; browse our case studies for more details.
In Shopify B2B, individual buyers are grouped underneath overarching “Company Profiles.” This hierarchical structure is essential for modern wholesale. A single company profile can contain multiple physical locations (for example, different store branches) and multiple assigned buyers with varying permission levels. This allows your clients to manage their own teams, while you easily dictate ordering rules, pricing tiers, and credit limits at the company level.
Yes. Shopify B2B gives you granular control over what your wholesale customers see. You can configure specific catalogues so that different companies are presented with their own negotiated pricing, exclusive product ranges, and tailored payment terms upon logging in. For merchants requiring highly complex, multi-segment pricing matrices that exceed Shopify’s native limits, we often deploy Sparklayer to handle advanced tiering seamlessly.
Yes, Shopify B2B natively supports net payment terms, which are crucial for traditional wholesale relationships. You can assign specific payment arrangements (such as Net 15, Net 30, or Net 60) to individual company profiles. Furthermore, on Shopify Plus or via integrations like Sparklayer, you can implement more advanced financial workflows, including upfront deposits, partial payments, and vaulted credit cards.
Yes. Shopify B2B is inherently designed to facilitate high-volume purchasing. We implement features like quick-order forms, easy reordering from past purchases, and specific quantity rules (minimums, maximums, and case pack increments). By tailoring the buying experience to the specific needs of wholesale purchasers, we remove friction and encourage larger, more frequent orders.
In the vast majority of cases, yes. A successful B2B operation relies on accurate, real-time data syncs. Whether you use NetSuite, Xero, QuickBooks, or a bespoke ERP, Shopify’s robust API allows for seamless integration. As an experienced Shopify B2B agency, we thoroughly assess your current tech stack during the discovery phase and recommend the most reliable integration approach to ensure your inventory, pricing, and invoicing stay perfectly aligned.
While powerful, native Shopify B2B does have boundaries. For instance, on standard plans, you are limited to a maximum of three active catalogues across all markets. Highly advanced workflows (such as complex sales rep portals, intricate quoting and negotiation engines, or AI-assisted cart building from purchase orders) currently require custom development or a dedicated app like Sparklayer. We believe in total transparency; we map out these limitations early in our consultation process so there are no surprises down the line.
Yes. Deciding on your technical infrastructure is a major commercial decision. We start every project by reviewing your existing wholesale model, mapping your ideal customer journey, and auditing your operational needs. Whether the solution is native Shopify B2B, a Sparklayer integration, or an upgrade to Shopify Plus, blubolt will provide honest, strategic guidance to ensure your platform choice fuels your scaling ambitions.
There is no one-size-fits-all answer. Native Shopify B2B offers fantastic blended storefronts and company profiles directly within the platform, making it great for standard wholesale needs. However, if your B2B pricing structures are highly complex or you have specific ERP integration requirements, a dedicated app like Sparklayer might be the better fit. As your Shopify B2B agency, we evaluate your bespoke needs and explain the limitations and functionalities of both to ensure you make the right choice.
Native Shopify B2B keeps core company, catalogue and ordering functionality within Shopify. SparkLayer provides a specialist B2B buying layer that can suit different feature requirements or operational models. We compare functionality, ownership and cost before recommending either approach.
Yes. We specialise in migrating complex, legacy wholesale operations over to Shopify. By mapping out your existing customer tiers, volume pricing, and payment terms, we can replicate and improve your B2B customer journey on Shopify, ensuring zero disruption to your active buyers.
Yes. Whether you use native Shopify B2B with Shopify Markets or an integration like Sparklayer, you can easily sell across borders. We help our clients configure multi-currency pricing, international shipping rules, and regional catalogues to ensure a seamless buying experience for international wholesalers.
Yes. B2B catalogues can be used to present different products and prices to different customer groups. More complex contract pricing or data held in an ERP may require additional integration or development.
Yes. Shopify B2B can support quantity rules and repeat purchasing. Quick-order tables, saved lists and more specialised bulk-order experiences can be added where required.
Yes. Eligible B2B customers can be assigned payment terms based on agreed commercial arrangements. The precise configuration will depend on your Shopify plan, payment setup and order workflow.
Build a better B2B buying experience
Give your wholesale customers a faster way to buy while reducing the manual work required from your sales and operations teams. Whether you need native Shopify B2B, Shopify Plus, SparkLayer or a tailored combination, we will help you identify and deliver the right solution.