Ready to discuss your project?
Email us at info@blubolt.com or fill in the form below. We'll get back to you within 24 hours (typically sooner!) to arrange a time to speak.
We'll get back to you within 24 hours (typically sooner!) to arrange a time to speak.
Call us
01225 580037
Mon - Fri | 9am - 5pm
Email us
info@blubolt.com
Our services
We design, build and optimise bespoke Shopify Plus solutions to elevate your brand so you grow faster.
Find out more

We're the Shopify B2B agency that delivers a first-class experience for your wholesale customers.

Looking to launch or upgrade your B2B eCommerce site for your wholesale customers? Combine the power of Shopify with the B2B expertise of blubolt.
Start your B2B project Shopify Plus Partner
Your Shopify B2B journey starts here!
Let's arrange a call to discuss your needs and how our expert Shopify B2B agency can help you.
We'll get back to you within 24 hours (typically sooner!) to arrange a time to speak. If you prefer, you can call me (Leigh) directly on 01225 581477.
blubolt
Top brands trust blubolt for Shopify B2B eCommerce.
For over 15 years, blubolt has been a trailblazer for beautiful, bold and technically brilliant B2B eCommerce websites powered by our own proprietary platform, bluCommerce. From fashion and homeware to food and drink, our platform was known for its impressive ability to meet the bespoke needs of retailers. Having helped some of the UK’s best-loved brands grow exponentially in both B2C and B2B, we now channel our expertise into Shopify Plus. Using our technical and creative expertise, we've been able to extend the feature set to offer a truly powerful B2B solution on Shopify - one that ensures all your B2B systems are connected, as well as leading self-service frontend features for your B2B customers.
Shopify Plus Partner

Why blubolt & Shopify are great for B2B & wholesale.

Since 2006, we've been creating world-class B2B eCommerce solutions. There's a secret sauce to delivering a successful B2B eCommerce website. B2B success requires three crucial ingredients:
01
Integration

B2B platforms need to tightly integrate with the systems that control the data (e.g. an ERP, PIM, CRM or iPaaS) to ensure that B2B data is always kept in sync. This includes product, customer, and order data but may extend to shipping and tax rules.

02
On-brand

A retailer's B2B channel can often be considerably larger than their B2C, yet the B2B design can appear tired and dated. It's important that B2B platforms offer a fresh and engaging visual experience, one that mirrors the merchant's B2C presence very closely.

03
Self-service

B2B platforms need to give maximum control to the wholesale customer. This means giving them the tools they need to place orders and manage their account without needing customer or technical support.

Webinar: How To Capitalise On The Explosion Of B2B eCommerce In 2024.
Great Shopify B2B with blubolt

The key features of Shopify B2B & wholesale.

Price list management.

Shopify B2B gives you the ability to set different pricing rules for customers, whether on a group level (e.g. VIP wholesale customers) or an individual level (store ABC price list).

Customer tiers & catalogues.

Configure tiers of Shopify B2B customers (e.g. master accounts and sub-accounts) that set different privilege levels and offer special product catalogues for specific buyers or locations.

Quick ordering.

With Shopify B2B you can rapidly add products to a B2B order, adjust quantities, import products at a line-item level via CSV, and to be able to save an order to come back to. Easy peasey!

Self-serve dashboard.

Allow your Shopify B2B customers to serve themselves and see their full order history, view credit limits, and be able to reorder easily at any time of day.

Tiered price breaks.

Shopify B2B gives you the functionality to offer price breaks if the customer purchases multiples of an item (e.g. buy 1 at £4.20 per unit, buy 3 at £3.80 per unit).

Shopify B2B theme.

Need a quick B2B start? Trade, Shopify’s out-of-the-box theme, is optimised for wholesale to provide a seamless eCommerce shopping experience.

Quantity management.

Enable customers to purchase products and variants in the correct volumes, pack sizes and increments with conditional rules.

Save as a draft.

Shopify B2B now allows you to save workflows and proposals as drafts so you can review and approve your work at a later date.

Bespoke B2B solutions.

Create a B2B solution (including headless storefronts) specific to your requirements with APIs and apps.

The difference between Shopify B2B & B2C eCommerce.
Whilst both are centred around online transactions, B2B distinguishes itself with:
Large scale orders.
Large scale orders.

Quick ordering.
Quick ordering.

Contract-driven pricing.
Contract-driven pricing.

Bulk purchase incentives.
Bulk purchase incentives.

Extended sales deliberations.
Extended sales deliberations.

Large scale orders. Quick ordering. Contract-driven pricing. Bulk purchase incentives. Extended sales deliberations.
blubolt
Sharing our Shopify B2B expertise

The Shopify B2B & wholesale eCommerce landscape.

B2B buyers are now looking for an eCommerce experience.
B2B buyers are now looking for an eCommerce experience.

In the evolving B2B and wholesale landscape, the spotlight is now on providing a seamless eCommerce experience. With the pace of business accelerating, B2B buyers no longer have the luxury of waiting for orders processed by sales representatives nor the confinement of standard working hours.

Shopify B2B blog post
The three major barriers broken to enable B2B eCommerce.
The three major barriers broken to enable B2B eCommerce.

The ascent of B2B eCommerce has been significantly hindered by various barriers in the past. However, as technology advances, these hurdles are being systematically dismantled. Let's delve into three major barriers that have been overcome to foster a conducive environment for B2B eCommerce.

Shopify B2B blog post
Why B2B & wholesale is booming on Shopify Plus.
Why B2B & wholesale is booming on Shopify Plus.

The latest Shopify Editions release included even more features and functionality for Shopify B2B. As such, let's take a look at what’s happening in B2B and wholesale eCommerce and how brands have the opportunity to be part of the boom on Shopify Plus.

Shopify B2B blog post

See our Shopify B2B work in action.

Teapigs B2B.
Teapigs B2B.

B2B is booming on Shopify Plus for teapigs with +33% AOV! 

Previously, teapigs were managing B2B orders manually by phone or via email using Sage during office hours, which was a laborious and inconvenient process for both the brand and customers alike. Having seen great success with its DTC Shopify Plus site built by blubolt, the teapigs team sought to replicate this enjoyable and flexible eCommerce experience for its B2B customers.

Shopify B2B case study
Robert Welch B2B.
Robert Welch B2B.

Robert Welch has streamlined B2B & DTC with Shopify Plus.

The Robert Welch team were managing B2B orders on a different platform but wanted to simplify the process but still manage complexity. Having enjoyed success with its DTC Shopify Plus site built by blubolt, the brand sought to bring B2B onto the same platform and replicate the sleek and sophisticated user experience for its B2B customers.

Shopify B2B case study
Porcelain Superstore B2B.
Porcelain Superstore B2B.

Porcelain Superstore has nailed native B2B with customisations on Shopify Plus.

The Porcelain Superstore team was keen to open the business up to online trade clients and offer a 24/7 B2B service. After successfully migrating from Magento to Shopify Plus with blubolt, they wanted to take advantage of the native Shopify B2B functionality while also providing their existing super smooth DTC eCommerce experience to B2B customers.

Shopify B2B case study
Emma Law

“The new RIXO website has enhanced our brand and delivered improved functionality. We have seen noticeable improvements in conversion and bounce rates combined with positive feedback from customers on the overall website usability and new services."

Emma Law
Head of eCommerce, RIXO
David Wyatt-Hupton

“The migration process with blubolt was seamless, with a well-executed project plan. Shopify Plus has opened new avenues, allowing us to introduce exciting features & improve team productivity with its ease of use!”

David Wyatt-Hupton
David Wyatt-Hupton
Retail Sales & Marketing Manager, Adnams Southwold
Matthew Burgess

“We're thrilled with the new Green People website! It’s the culmination of months of development with the incredible team at blubolt and allows our customers to navigate seamlessly from discovery to purchase, elevating the entire customer journey.”

Matthew Burgess
Matthew Burgess
eCommerce and Marketplace Manager, Green People
Josh Brockman

“Working with blubolt was fantastic; our project was managed seamlessly & delivered on time. We're really happy with the new site! Our customers have reacted well to the new Shopify Plus functionality & it’s perfectly designed for growth.”

Josh Brockman
Josh Brockman
eCommerce Manager, Misfits
Reece Downey

"Moving to Shopify Plus with blubolt has accelerated our momentum & given us a stable platform that also keeps pace with the industry. Migrating to Shopify Plus with blubolt’s support is the best decision I’ve made in 6 years with teapigs."

Reece Downey
Reece Downey
eCommerce Manager, teapigs
Ellie Sykes

"We’ve received positive feedback on our new Shopify Plus website delivered by blubolt, particularly with its easy navigation, and it has continued to increase conversions and revenue since launch!"

Ellie Sykes
Creative & Digital Manager, Never Fully Dressed
Abby Carter

“Our migration to Shopify with blubolt was a strategic decision. I knew that Shopify would give us the flexibility and adaptability to easily handle multiple brands and was confident that blubolt understood the technical complexity of what we needed and could deliver it!”

Abby Carter
Abby Carter
Head of eCommerce, ZyroFisher
Marc Moore

"I would highly recommend blubolt! They've been extremely proactive as our Shopify Development partner for our eCommerce store. The team has an excellent knowledge of eCommerce and the needs of our stores"

Marc Moore
Marc Moore
Owner, Source BMX
Jonathan Beardsmore

"blubolt was exceptional throughout. We had an idea of what we wanted, and blubolt brought our concepts to life incredibly quickly. Their design team are not just highly talented but equally importantly, an absolute pleasure to work with."

Jonathan Beardsmore
Jonathan Beardsmore
eCommerce Manager, Greenover Sports
Charlotte Self

"We’ve had nothing but positive feedback on our new Shopify Plus site! Our customers find it much more user-friendly as the layout is clearer, it’s easier to find products, and the checkout is more efficient."

Charlotte Self
Marketing Manager, Whitehall Garden Centre
Erin Bishop

"blubolt’s Date & Delivery Selector App has been a big win for us. It’s increased customer trust and saved us countless hours in administration! With the app, our customers now have more choice and a more accurate timeframe for deliveries."

Erin Bishop
Erin Bishop
eCommerce Manager, Cutter & Squidge
Paul Hayes

"Over the years, the teams from blubolt and Seasalt have worked well together. The key benefit is that we've developed a site tailored to our exact needs, which works perfectly in terms of what we want to create with our customer experience."

Paul Hayes
Paul Hayes
CEO, Seasalt of Cornwall
Teresa Ktistaki

"Our customers have been so positive about the new Shopify Plus site, highlighting how user-friendly it is. The proof is in the metrics: since launch, our conversion rate has increased to 3%, and revenue is up by 200% YoY."

Teresa Ktistaki
Senior eCommerce Manager, Chelsea Peers
An agency to elevate your brand
Ambitious. Beautiful. Creative.
Technical. blubolt eCommerce.
Our work
The 2024 B2B eCommerce Buyers Guide
Get your copy today
The 2024 B2B eCommerce Buyers Guide
We’ve created a guide to help you navigate the burgeoning domain of B2B eCommerce, providing insights and strategies to harness its full potential for unprecedented growth and success in the contemporary B2B sales landscape.
Download guide