We're the Shopify B2B agency that delivers a first-class experience for your wholesale customers.
Why blubolt & Shopify are great for B2B & wholesale.
B2B platforms need to tightly integrate with the systems that control the data (e.g. an ERP, PIM, CRM or iPaaS) to ensure that B2B data is always kept in sync. This includes product, customer, and order data but may extend to shipping and tax rules.
A retailer's B2B channel can often be considerably larger than their B2C, yet the B2B design can appear tired and dated. It's important that B2B platforms offer a fresh and engaging visual experience, one that mirrors the merchant's B2C presence very closely.
B2B platforms need to give maximum control to the wholesale customer. This means giving them the tools they need to place orders and manage their account without needing customer or technical support.
The key features of Shopify B2B & wholesale.
Shopify B2B gives you the ability to set different pricing rules for customers, whether on a group level (e.g. VIP wholesale customers) or an individual level (store ABC price list).
Configure tiers of Shopify B2B customers (e.g. master accounts and sub-accounts) that set different privilege levels and offer special product catalogues for specific buyers or locations.
With Shopify B2B you can rapidly add products to a B2B order, adjust quantities, import products at a line-item level via CSV, and to be able to save an order to come back to. Easy peasey!
Allow your Shopify B2B customers to serve themselves and see their full order history, view credit limits, and be able to reorder easily at any time of day.
Shopify B2B gives you the functionality to offer price breaks if the customer purchases multiples of an item (e.g. buy 1 at £4.20 per unit, buy 3 at £3.80 per unit).
Need a quick B2B start? Trade, Shopify’s out-of-the-box theme, is optimised for wholesale to provide a seamless eCommerce shopping experience.
Enable customers to purchase products and variants in the correct volumes, pack sizes and increments with conditional rules.
Shopify B2B now allows you to save workflows and proposals as drafts so you can review and approve your work at a later date.
Create a B2B solution (including headless storefronts) specific to your requirements with APIs and apps.
The Shopify B2B & wholesale eCommerce landscape.
In the evolving B2B and wholesale landscape, the spotlight is now on providing a seamless eCommerce experience. With the pace of business accelerating, B2B buyers no longer have the luxury of waiting for orders processed by sales representatives nor the confinement of standard working hours.
The ascent of B2B eCommerce has been significantly hindered by various barriers in the past. However, as technology advances, these hurdles are being systematically dismantled. Let's delve into three major barriers that have been overcome to foster a conducive environment for B2B eCommerce.
The latest Shopify Editions release included even more features and functionality for Shopify B2B. As such, let's take a look at what’s happening in B2B and wholesale eCommerce and how brands have the opportunity to be part of the boom on Shopify Plus.
See our Shopify B2B work in action.
B2B is booming on Shopify Plus for teapigs with +33% AOV!
Previously, teapigs were managing B2B orders manually by phone or via email using Sage during office hours, which was a laborious and inconvenient process for both the brand and customers alike. Having seen great success with its DTC Shopify Plus site built by blubolt, the teapigs team sought to replicate this enjoyable and flexible eCommerce experience for its B2B customers.
Robert Welch has streamlined B2B & DTC with Shopify Plus.
The Robert Welch team were managing B2B orders on a different platform but wanted to simplify the process but still manage complexity. Having enjoyed success with its DTC Shopify Plus site built by blubolt, the brand sought to bring B2B onto the same platform and replicate the sleek and sophisticated user experience for its B2B customers.
Porcelain Superstore has nailed native B2B with customisations on Shopify Plus.
The Porcelain Superstore team was keen to open the business up to online trade clients and offer a 24/7 B2B service. After successfully migrating from Magento to Shopify Plus with blubolt, they wanted to take advantage of the native Shopify B2B functionality while also providing their existing super smooth DTC eCommerce experience to B2B customers.
“The new RIXO website has enhanced our brand and delivered improved functionality. We have seen noticeable improvements in conversion and bounce rates combined with positive feedback from customers on the overall website usability and new services."
“The migration process with blubolt was seamless, with a well-executed project plan. Shopify Plus has opened new avenues, allowing us to introduce exciting features & improve team productivity with its ease of use!”
“We're thrilled with the new Green People website! It’s the culmination of months of development with the incredible team at blubolt and allows our customers to navigate seamlessly from discovery to purchase, elevating the entire customer journey.”
“Working with blubolt was fantastic; our project was managed seamlessly & delivered on time. We're really happy with the new site! Our customers have reacted well to the new Shopify Plus functionality & it’s perfectly designed for growth.”
"Moving to Shopify Plus with blubolt has accelerated our momentum & given us a stable platform that also keeps pace with the industry. Migrating to Shopify Plus with blubolt’s support is the best decision I’ve made in 6 years with teapigs."
"We’ve received positive feedback on our new Shopify Plus website delivered by blubolt, particularly with its easy navigation, and it has continued to increase conversions and revenue since launch!"
“Our migration to Shopify with blubolt was a strategic decision. I knew that Shopify would give us the flexibility and adaptability to easily handle multiple brands and was confident that blubolt understood the technical complexity of what we needed and could deliver it!”
"I would highly recommend blubolt! They've been extremely proactive as our Shopify Development partner for our eCommerce store. The team has an excellent knowledge of eCommerce and the needs of our stores"
"blubolt was exceptional throughout. We had an idea of what we wanted, and blubolt brought our concepts to life incredibly quickly. Their design team are not just highly talented but equally importantly, an absolute pleasure to work with."
"We’ve had nothing but positive feedback on our new Shopify Plus site! Our customers find it much more user-friendly as the layout is clearer, it’s easier to find products, and the checkout is more efficient."
"blubolt’s Date & Delivery Selector App has been a big win for us. It’s increased customer trust and saved us countless hours in administration! With the app, our customers now have more choice and a more accurate timeframe for deliveries."
"Over the years, the teams from blubolt and Seasalt have worked well together. The key benefit is that we've developed a site tailored to our exact needs, which works perfectly in terms of what we want to create with our customer experience."
"Our customers have been so positive about the new Shopify Plus site, highlighting how user-friendly it is. The proof is in the metrics: since launch, our conversion rate has increased to 3%, and revenue is up by 200% YoY."