EvenGreener.
Zero waste: maximising the power of Shopify Plus.
“EvenGreener and GetComposting had both undergone rebranding. As such, they wanted to elevate themselves above the typical gardening/recycling offer with beautiful and engaging new eCommerce sites,” says Scott MacDonald, Client Services Director at blubolt. “Their ambition was not only to sell their range of high-quality products but also to demonstrate how these products can help customers live more sustainably.” Armed with this brief, blubolt migrated EvenGreener and GetComposting from SanaCommerce to Shopify Plus.
“We had some pretty ambitious goals for both websites – besides introducing innovative features, GetComposting needed an out-of-the-box solution. blubolt’s talented developers were excited about the challenge and found creative ways to migrate us to Shopify. We will never look back," admits Marta Palczewska, eCommerce Marketing & Sales Manager at IPL (the parent company for EvenGreener.com and GetComposting.com).
A bold bespoke theme with impactful images & videography.
“To elevate the two sites, we took inspiration from high-end fashion brands to create a bold statement with our theme design,” says Matt Richards, Head of Design at blubolt. “With our design, we also conveyed how easy it is to build a sustainable lifestyle using the brands' products through impactful videography, imagery and informational graphics.” To fulfil the brief of educating users on the purpose and usage of products, the blubolt team also incorporated clever placement of informational tags, product USPs and fact sheets into the design.”
“blubolt’s design team has done a fantastic job by translating our vision into reality. In only three months after launch, we have already observed a shift in brand perception. Redesigning our websites alongside the change in our brand message helped us to tap into a new market centred around eco-living,” says Marta Palczewska, eCommerce Marketing & Sales Manager at IPL.
Sustainable features & functionality.
“Built with Shopify’s Online Store 2.0, the EvenGreener team can easily customise the site in-house,” says Tom Bellew, Senior Developer at blubolt. “We also took care throughout the site to fulfil EvenGreener’s brief of first establishing the customer’s problem and then offering the solutions. For example, on the composting collection page, we provided a toolbar of filters with the most popular options, advert blocks for relevant content (in this case, it offers a beginners guide to composting), and a quick view of the product details when hovering over a product image.”
The team also added Bundle & Save functionality so customers can both save money and the planet by purchasing discounted climate-saving products. Tech partners for the project include Boost Commerce, Yotpo, Shogun and Gorgias.
Seeing is believing: showcasing products in 3D.
“When buying larger products for the home, customers need to know if it will fit comfortably,” says Matt Richards, Head of Design at blubolt. “This was the impetus for showing products in 3D on mobile. On product pages, customers simply click on the ‘See it in 3D’ button to rotate the product image every which way. From there, by clicking ‘View in your space’, they can view the product (overlaid to scale) in their home. By clearly showing product dimensions in a user-friendly way, we’ve given customers the confidence to purchase.”
You’ll be green with envy: check out EvenGreener on Shopify Plus.
With a gorgeous and engaging design that’s fun and educational for customers, it is a mission accomplished for EvenGreener in terms of helping customers live more sustainably.
