Jasmine Silk.
Migrating to a scalable, customer-centric platform.
Jasmine Silk approached blubolt with a clear objective: to migrate from Magento (Adobe Commerce) to Shopify Plus, creating a faster, more scalable ecommerce platform that reflected the premium nature of their products and supported their next phase of growth.
Their previous Magento site had become complex and time-intensive to manage. The team needed a solution that simplified operations, improved site speed and stability, and elevated the customer experience; all while preserving SEO performance and launching ahead of peak season.
This migration to Shopify Plus represented a key step in aligning Jasmine Silk’s digital presence with its long-term growth ambitions.
A journey-led migration strategy.
We began by mapping Jasmine Silk’s customer journeys and analysing on-site behaviour to ensure the migration supported real user needs. Guided by our Journey-Led Growth approach, every decision focused on reducing friction, embedding customer insights, and creating a scalable foundation.
To ensure a smooth transition, we conducted a comprehensive technical SEO audit, a site architecture review, and a tracking and analytics setup. These insights shaped a migration plan that preserved SEO equity, maintained customer familiarity, and enhanced site performance.
A premium design for a quality brand.
Alongside the technical migration, we completely reimagined Jasmine Silk’s online experience, delivering a modern, elegant design that celebrates the brand’s craftsmanship and attention to detail. We introduced a refined, neutral colour palette, clean typography, and spacious layouts to convey timeless luxury while improving usability across all devices. The website now mirrors the tactile quality and sophistication of Jasmine Silk’s products, making the online experience feel as premium as the product itself.
In addition, the streamlined navigation and content structure make it easier for customers to browse collections and complete purchases, while providing Jasmine Silk’s internal team with a more intuitive and efficient store management experience.
Safeguarding SEO performance.
Migrating over 3,000 URLs from Magento to Shopify Plus required a carefully executed strategy. Our team ensured a robust site structure with a comprehensive 301 redirect plan, preserving search visibility and maintaining familiarity for both customers and internal teams. This meticulous approach safeguarded Jasmine Silk’s hard-earned SEO performance while setting a solid foundation for future growth.
Alongside this, we enhanced both functionality and efficiency by integrating Smart Size Chart & Size Guide for dynamic sizing, Swym Wishlist for personalised customer wishlists, Klaviyo for email, User Centric (Cookiebot), and Reviews.io.
Together, these integrations provide a strong, user-friendly ecosystem that supports Jasmine Silk’s journey-led growth strategy.
A premium experience driving measurable growth.
The new Shopify Plus site delivers a faster, more intuitive, and elegant experience that reflects Jasmine Silk’s luxury positioning. With improved usability, enhanced tracking, and a modernised brand presentation, the internal team can now focus on growth and marketing rather than maintenance.
Early post-launch performance shows strong alignment with our planned year-on-year growth targets:
1. Page Views: +20%
2. Conversion Rate: +20%
3. Average Order Value (AOV): +35%
The migration has empowered Jasmine Silk to continue scaling sustainably. It’s proof that when you focus on the journey, you grow the business.
