About blubolt

We are an ecommerce agency. A Shopify partner with Platinum status, because we’re great at helping brands launch, migrate and grow on Shopify through strategy, design, development and ongoing optimisation.

We pride ourselves with our team of ecommerce and Shopify experts, with knowledge across user research and data analysis to deliver revenue growth for the ecommerce brands we work with.

Founded in Bath in 2006, we’re the Shopify agency dedicated to turning browsing into buying. We’ve delivered more than 400 ecommerce projects across the UK, US, and Europe, combining technology, customer experience, and data to drive measurable Journey-Led Growth.

We’ve spent two decades creating digital experiences that deliver serious commercial outcomes. In our early years, our proprietary platform, bluCommerce, served as the ecommerce launchpad for great British brands including Seasalt, Hush, and Oliver Bonas.

Since joining the Shopify ecosystem in 2019, we’ve quickly established ourselves as a top-tier agency and proudly hold Shopify Platinum Partner status. Today, our focus is on accelerating growth for mid-market and enterprise brands globally. With deep expertise across a wide range of industries (from fashion, beauty, and health to food & drink, sports & outdoors, and homes & gardens), we are the go-to agency for solving complex, vertical-specific challenges.

Strategic Shopify services that turn browsers into buyers.

Our services are tailored to each critical stage of your business. Whether you are launching a new brand, migrating to Shopify, or smashing through performance plateaus on an existing store, we apply our signature end-to-end approach.

Rather than offering isolated services, we orchestrate seamless customer journeys for ambitious new brands and established heritage names alike, including Bella Freud, Lazy Oaf, Illumicrate, Adnams, Saltrock, Johnstons of Elgin, and Newby Teas. We even offer complimentary Journey to Conversion workshops to help you get started!

The result? You get the revenue. We increase conversions, foster lasting customer loyalty, and compound value for your brand, quarter after quarter.

What Our Clients Say

Raging Bull’s new Shopify store was built in record time by the brilliant team at blubolt. They delivered a flexible, conversion-focused experience… and the early results are really encouraging!

— Hanna Saukkoriipi, Raging Bull

Thanks to the site optimisations made in the last 12 months, we’ve seen great results year on year, for example, +20% conversions, +13% new users and -10% bounce rate. This aids in telling the brand story, something which is essential for a brand like ours built on storytelling.

— Joseph O’Donnell, Bella Freud

The blubolt team has been incredible to work with. Tons of communication. Very smart and talented, from design, SEO, development, and so much more. Very happy we decided to work with them.

— Matt Krmpotich, Nowaskey Extreme Performance

The Shopify migration process with blubolt was seamless, with a well-executed project plan that encompassed our design and functionality requirements. Shopify Plus has opened new avenues, allowing us to introduce exciting features and improve team productivity!

— David Wyatt Hupton, Adnams Southwold

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Chief Executive Officer

Front-End Developer

Dalton Walsh

Project Manager

Hayley Chappell

Project Manager

Saba Haroon

Tech Lead

Jenny Ardrey

UX Design Lead

Harry Rees

Implementation Lead

Holly Le Claire

Chief Client Strategy Officer

Andrew Thomas

QA Lead

James Porter

Head of Development

Richard Cripps

Head of Marketing & Partnerships

Rhiannon Marsh

Growth Analyst

Josie Benwell

You need an ecommerce tech stack that works effortlessly. We forge the partnerships to build it.

Because no two brands are exactly alike, we never rely on a rigid, one-size-fits-all list of applications. Instead, our expert team takes the time to understand your operational goals and existing architecture. Using a data-driven, bespoke approach, we carefully match your brand with the best applications tailored to your specific needs.

By constantly vetting the market and nurturing our strong tech network, we ensure every new integration works in perfect harmony with your current systems. The result is a powerful, future-proof tech stack that offers unparalleled ongoing support, unlocks sustainable growth, and delivers an exceptional, high-converting customer experience.

Explore our ecommerce partner network.

blubolt partner Patchworks