Teapigs partnered with blubolt to transform their manual processes into an automated, fully integrated B2B ecommerce channel on Shopify Plus.

The problem

From manual processes to meaningful journeys.

After strong success with their DTC Shopify Plus store built by blubolt, the team wanted to bring that same enjoyable, user-friendly experience to their growing B2B customer base.

Teapigs’ B2B orders were handled manually (by phone or email through Sage) during office hours only. This created friction on both sides: a time-consuming process for the team and an inconvenient experience for customers.

The challenge was clear: create a digital B2B platform that mirrored the brand’s approachable personality while delivering a smooth, 24/7 self-service experience. This wasn’t just about building a site; it was about reimagining the customer journey, transforming B2B buying into something as easy and enjoyable as making a cup of tea.

The solution

Simplifying B2B with Shopify Plus.

We partnered with Teapigs to map their B2B customer journey from first click to checkout, identifying where manual processes created friction. Using Shopify Plus, we built a fully integrated, automated B2B ecommerce channel that achieved four key goals:

• Faster, easier ordering for B2B customers.
• Full product visibility across the entire catalogue.
• Reduced strain on customer services through self-service functionality.
• Real-time stock management integrated with Sage.

The result: a streamlined system that supports customers around the clock and frees the Teapigs team from repetitive admin.

Consistent brand experience across every channel.

By using Shopify Plus for both DTC and B2B, Teapigs maintained a cohesive brand experience. The B2B site carries through the playful, quality-driven design of their consumer site, ensuring every customer, whether an individual or a retailer, feels connected to the same trusted brand.

Empowering customers with flexible functionality.

The new B2B platform gives trade customers full control:

• 24/7 online ordering with transparent pricing and tiered discounts.
• Self-managed accounts for easy tracking, reordering, and multi-user access.
• Real-time order updates and seamless repeat purchase options.

For the Teapigs team, automation now handles what used to be daily manual uploads and checks, allowing them to focus on growth, not paperwork.

The result

Measurable growth through better journeys.

Since launch, Teapigs has seen immediate impact from its new B2B platform:

• 500+ trade customers onboarded with overwhelmingly positive feedback.
• 33% increase in average order value (AOV), driven by customers having full visibility of the product range.
• Reduced internal workload and improved operational efficiency.

With the UK success paving the way, Teapigs has expanded its B2B offering to the US, with Australia next in line.