Saltrock.
Enhancing the product image gallery.
We identified that users were dropping off after viewing product pages, so the challenge was to reduce abandonment during the consideration stage of the shopping journey, uplift Add-to-Basket rates, and improve conversion.
Users were dropping off after viewing product pages.
74% drop-off rate on Product Detail Pages (PDP)
10% Add-to-Basket rate
Session recordings show users struggled to navigate product images
Considered design tweaks for a better user experience.
Our approach focused on improving how users could explore the product, moving from a gallery or collage to a single featured image with thumbnails to make the image gallery more focused on navigation and concise. For mobile users, we enlarged the carousel icons to improve ease of navigation through images.
A wave of conversions.
Saltrock saw a +6.77% Overall Conversion Rate increase, driven by;
+48% Uplift in Desktop Conversion Rate
+34.78% Increase in Revenue per Visitor
Estimated +£5.8k/month revenue from optimising PDP
Keep it simple.
The simplified image gallery significantly reduced PDP drop-offs and improved user experience. The positive test results led Saltrock to implement these changes across all devices, driving sustained conversion improvements.
