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Cutter & Squidge.

Cutter & Squidge.

Founded in a bijou kitchen by two foodie sisters, Cutter & Squidge offer classic baked goods like cakes, brownies, jams and caramels alongside their own creations like the Biskie. The inventive duo created this popular signature product, which is a sandwiched dessert lying somewhere between a cake and a cream-filled cookie.
Industry
Food & Drink
Website
Services
Development, Design, Optimisation, bluprint For Success
The challenge

Upgrading to Shopify Plus and creating a bespoke delivery functionality.

Already using Shopify, Cutter & Squidge required a full site rebuild and upgrade to Shopify Plus. Given the brands objective to improve their nationwide offering, they also wanted to improve their delivery functionality to ensure products arrived on the most convenient date and time for the customer.

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The solution

Easy as pie: upgrading from Shopify to Shopify Plus.

blubolt delivered the desired clean slate (or is that plate?) for the brand on Shopify Plus, giving them a strong platform for long term growth. In addition, the upgrade from Shopify to Shopify Plus also gave the team the extra autonomy they desired, along with the in-house control to mix and match third party partners.

Baked to perfection: a beautiful bespoke theme design.

“The Cutter & Squidge team briefed blubolt for a fresh, colourful design to reflect their product range and its distinctive packaging,” says Harry Parkin, Designer at blubolt. “So we designed a beautiful bespoke Shopify Plus theme that gives the brand control of the colours. For example, this enables them to customise the colour behind each image in the gallery.” Alongside this, the team can switch from single or double width hero banners and change up the bestsellers slider in a heartbeat. As a result, the overall design is fun, sophisticated, and super user-friendly.

The cherry on top: custom date and delivery functionality.

“The Cutter & Squidge team were looking to improve their nationwide offering and wanted to maintain the high quality of the product on delivery,” says Will Hutchinson, Developer at blubolt. “So we created a bespoke date and delivery selector app that caters to perishable products.” As a result, the Cutter & Squidge team have an app offering a high level of granularity. For example, they can completely customise the delivery options London and Nationwide addresses, and also for every product.

Lastly, the team set up collections and search with Boost Commerce, reviews with Reviews.io, email with Drip, and wishlist functionality with Smart Wishlist.

+15%
Increase in revenue
+70%
Increase in conversion
+30%
Extra visits per year
Before
After
The summary

Cutter & Squidge: rising to the top.

The new Cutter & Squidge website is looking as tasty and original as one of their cakes! And with the upgrade to Shopify Plus and a customisation-friendly bespoke theme, the team is geared for growth.

And the icing on the cake for this project? Erin Bishop, eCommerce Manager at Cutter & Squidge, says “blubolt’s Date & Delivery Selector App has been a big win for us. It’s increased customer trust and saved us countless hours in administration! With the app, our customers now have more choice and a more accurate timeframe for deliveries.”

Does your brand have vertical-specific fulfilment, checkout and delivery requirements? Find more inspiration from our other custom delivery and fulfilment projects like Pipers Farm here. Alternatively, get in touch to discuss your project requirements. We're happy to help!

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