I Love Wallpaper.
Migrating from Visualsoft to Shopify Plus.
The Henderson Design Group, which I Love Wallpaper belongs to, has a strong focus on continually improving and elevating the eCommerce experience for its customers; examples are sister brands Lust Home and Lucie Annabel, which use Shopify. As I Love Wallpaper grew, the in-house team knew the brand needed to migrate to the same platform. In migrating, the brand also wanted to address challenges around SEO and introduce new features to increase conversions, revenue and AOV. Other priorities included simplifying processes, creating a new user-friendly wallpaper calculator, and launching a shoppable blog to improve organic search conversion.
A personality-packed design to match the wallpaper!
I Love Wallpaper offers unique, high-quality designs so customers can create a home that reflects their taste. With that in mind, the design needed to have bags of personality and showcase the variety of designs and products in a user-friendly way without looking cluttered. To achieve this, we incorporated the use of iconography so customers can better understand product features. We knew that the bounce rate on the existing site was not ideal, so another design priority was making the page layouts and design a lot more engaging. We also paid close attention to optimising the mobile experience to increase the conversion rate.
Smooth features & functionality.
With a diverse product range, the blubolt team improved the search and filter options to allow users to quickly find the products they are looking for and encourage conversions. The I Love Wallpaper team had identified calculating wallpaper and paint quantities as a barrier to conversion. As a result, blubolt improved the wallpaper and paint calculator so it not only estimates the number of rolls a customer will need (using their wall dimensions) but also suggests how much wallpaper paste they require, thus creating another great upsell opportunity.
Tech partners for the project included Boost for filters, Clerk.io for search and merchandising, Klaviyo for ESP, Trustpilot for reviews, and Covet.pics for user-generated content on Instagram.
Now set for success on Shopify Plus, the I Love Wallpaper team can focus on building the brand and helping customers create homes they adore! Visit the I Love Wallpaper site today to see our work in action.
