With Black Friday and Cyber Monday (BFCM) just over two months away (the 27th and 30th November 2020 respectively), it’s time to start your eCommerce preparations!
Knowing that most of you are strapped for time, we’re starting the season of goodwill early by rounding-up all the latest BFCM news, advice, and webinars so you don’t have to. So let’s get started...
1. Shopify Plus.
In light of the challenging nature of 2020 so far, Shopify Plus is holding a webinar on Thursday, 17th September to discuss the shape of Black Friday and Cyber Monday this year. The webinar will cover:
Insights from Google on how retailers can expect consumers to approach shopping this holiday season.
If and how brands are planning their involvement in Black Friday and Cyber Monday this year.
Predictions for BFCM from three Shopify Plus brands and how they’re preparing for it.
A live Q&A with three Shopify Plus brands.
Register for the webinar here. Don’t worry if you can’t make it to the live event; if you just register, they'll send you the recording after.
2. Loyalty Lion.
The data-driven loyalty experts at Loyalty Lion have put together a post on Q3 preparations needed for BFCM. Understanding that the landscape has changed, they’re offering advice on how to re-group and establish new habits for the new-look sales season. Read their post Predicting BFCM 2020: What You Can Do In Q3 To Prep For The Biggest eCommerce Event Of The Year here.
3. Drapers Online.
Helpfully, Drapers Online have a Black Friday landing page here that covers all the latest news for both in-store and online. Their latest article, Is Christmas 2020 Cancelled For Fashion Retailers?, explores the impact of Covid-19. Spoiler alert: Christmas is still on!
If you haven’t already, sign up for their newsletter here so you can just skim the headlines each morning for juicy tidbits.
Klaviyo, a master in email marketing, is running a one-hour webinar called Live From Your Laptop: Black Friday Cyber Monday Edition today, Tuesday 15th September. It includes a Q&A session so register for that here.
Looking on the bright side, marketing gurus Emarsys make the valid point that eCommerce is now at the forefront of consumers’ minds going into BFCM. Focusing on the opportunities this presents for digital channels, they’re offering three tips for using e-commerce to create memorable customer experiences and sales opportunities during Black Friday 2020. Read the full post here.
6. Tech Radar.
In this post, Tech Radar shares the rumoured Amazon Black Friday 2020 start date as well as the plans for Prime Day. It’s useful information to have when planning your eCommerce activity (work or personal!) over the sales season.
Looking to customise your content and product recommendations for this BFCM? The personalisation people at Nosto have created a quick guide of marketing strategies to maximise your sales this season. Covering customer engagement, conversion rate, average order value and more, read their nine practical strategies here.
The eCommerce marketing gurus at Yotpo are holding a webinar titled How To Win With eCommerce This Black Friday on Wednesday, 23rd September 2020. They’ll be covering strategies for luxury brands and offering five tips to cut through the noise of Black Friday. Register for the event here.
BFCM: Primed And Ready To Roll!
With these eight resources, you’ve got a great starting point for your 2020 BFCM preparations. No doubt there’ll be more resources to share in the coming weeks so do subscribe to our newsletter to get further updates.
Have An eCommerce Project?
If you’ve got an eCommerce project and need assistance, do get in touch with us here. As a Shopify Plus certified agency partner with over 14 years of eCommerce experience, we’d love to help!