Let's talk 2024 eCommerce design trends!

Ready to kick off 2024 with eCommerce design inspiration? From accessible designs to the rise of AI-generated pages, let's explore some key design trends we predict will come to the forefront in 2024. Let’s get started!

1. Accessible websites: embracing simplicity and contrast.

Web accessibility has been a growing topic of discussion over the past few years, and we recently covered the art of embracing eCommerce accessibility.

So we’re predicting, from the announcement of the 2025 accessibility laws, that brands may lean towards more minimal and simplistic designs to adhere to stricter guidelines. This could look like darker colour schemes (to pass colour contrast), larger and bolder fonts for better readability, and text no longer overlaying images to ensure higher contrast.

The shift towards accessibility isn't just to avoid lawsuits but an opportunity for brands to redefine their visual identity as well as become much more inclusive to a wider audience. We’re expecting brands to embrace cleaner layouts, making navigation seamless for all users, regardless of their abilities. Minimal animations may take precedence, focusing on subtle enhancements rather than flashy distractions, leading to a more user-friendly and inclusive online experience.

Example: accessibility and vintage can mix with Reformation.

Reformation’s eCommerce design demonstrates that vintage-inspired clothing sits comfortably on a modern site design! With striking, easy-to-read fonts and a minimalist layout, the site offers excellent accessibility. Visit the Reformation.

Example: Bite offers accessibility you can get your teeth into.

Bite’s streamlined website design is as clean as its range of toothpaste and accessories! So, the accessible design is actually doing double duty - making it easier for everyone to enjoy and navigate the website while also conveying the nature of the brand. Browse Bite for more inspiration.

2. Abstract branding: standing out in a crowded eCommerce scene.

With the eCommerce landscape becoming increasingly saturated, brands are under pressure to stand out and create memorable online experiences for their customers. In contrast to the above point around accessibility, we could see a rise in more abstract branding, unique illustrations and brand elements.

The importance of visual storytelling will grow, allowing brands to communicate their values and identity through unique, abstract designs. Supported by improved internet speeds and device performance, we might witness a surge in the use of animations to captivate users and enhance the overall online shopping experience. As users become more accustomed to smoother browsing, brands will find creative ways to leverage animations without compromising website performance.

Example: a perfect branding blend with Hard Lines Coffee.

Hard Lines Coffee makes good on its promise to be delicious coffee for all with personality-filled branding and an enjoyable user experience. The clever use of an animated coffee mug to promote the brand’s subscription offering, local run club and email registration reflects the fun and unique vibe of the brand. Browse Hard Lines Coffee.

Example: Queen Garnet delivers a majestic branding experience.

Who knew that a humble plum could inspire such a sophisticated eCommerce design experience? Check out the Queen Garnet website, where the design reflects the Queen Garnet plum’s status as ‘the queen of antioxidants’!

3. AI web designs: the rise of generative art.

Artificial Intelligence has made significant strides in recent years, and its impact on web design is becoming increasingly apparent. The concept of AI-generated web pages or even entire web designs is gaining traction. Generative art, driven by algorithms and machine learning, has become a topic of discussion within the design community.

The line between computer-generated and handcrafted designs may blur as AI continues to evolve. The potential benefits are immense – from increased efficiency in design processes to the ability to create unique, personalised user experiences. However, ethical considerations and the need for a human touch in design may still pose challenges for widespread adoption.

4. A move back to skeuomorphism: breaking away from flat minimalism.

Flat and minimal design has been an ongoing design trend for a few years now, but skeuomorphism could easily make a comeback.

Skeuomorphism involves incorporating real-world, tactile elements into the digital interface, providing a sense of familiarity and depth. Alternatively, we might see the resurgence of glassmorphism or neomorphism, adding a touch of sophistication through frosted glass-like aesthetics or soft shadows, providing a departure from the predictable simplicity of flat designs.

Example: Not Pot goes neomorphic.

Considering a neomorphic design? Described by one reviewer as “The perfect blend of not taking themselves too seriously while investing quite a bit in the details of their product and brand”, Not Pot’s eCommerce design provides plenty of inspiration.

5. Large impactful text: prioritising accessibility and bold statements.

In the pursuit of enhanced accessibility, font sizes across digital products are expected to witness a significant increase. Brands can leverage this trend to create impactful and bold layouts on their websites. Large, attention-grabbing text can become a powerful design element, serving both aesthetic and functional purposes.

This move towards larger text is not just a visual choice but a strategic one. By making text more prominent, brands can convey their messages more effectively, ensuring that users can easily grasp important information. The combination of accessible design and impactful text creates a harmonious blend of visual appeal and user-centred functionality.

Example: PORTA goes bold.

Brooklyn-based PORTA is a homewares brand offering sophisticated European tableware and home accessories created by independent artisans for everyday use. The ethos of using high-quality design for daily use is reflected in the eCommerce design featuring bold statements, which does just that. Explore PORTA for more inspiration.

Example: Symbol Audio makes a statement.

Offering design-driven vinyl storage and audio collections, Symbol Audio’s eCommerce design is much like its products - designed to fit comfortably while also capturing the vintage aesthetic! Browse Symbol Audio.

Conclusion: the trends for eCommerce design in 2024.

The future of web design promises a dynamic and exciting evolution. From prioritising accessibility to embracing AI and exploring new design aesthetics, designers and brands alike have a multitude of possibilities to consider. As technology continues to advance, it's crucial for web designers to adapt, innovate, and create digital experiences that captivate users in an ever-changing online landscape.

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