G.H. Bass
Delivering stability, adaptability & growth on Shopify Plus.
Seeking a stable and adaptable platform to drive growth in the UK and Europe, the G.H. Bass team wanted to migrate from Magento to Shopify Plus. “The team wanted to invest their time and energy into growing the business rather than fixing Magento issues,” says Scott MacDonald, Client Services Director at blubolt. “To facilitate this, we built the new site on Shopify’s Online Store 2.0, resulting in a speedy, flexible, highly customisable site with more in-house control.”
A sleek, intuitive & conversion-led design.
“You can describe the design as clean, user-friendly (for the in-house team and customers alike), and conversion-led,” says Arran Brunning, Designer at blubolt. “Focusing on modularity and customisation, we reorganised the site in such a way as to make it highly adaptable to changing eCommerce requirements and capable of managing high growth.”
Sleek & speedy with a migration from Magento to Shopify 2.0.
Built with Shopify’s Online Store 2.0, the G.H. Bass site uses ‘sections everywhere’ so the in-house team can mix and match banners, copy, and CTAs. The site is now easy to navigate with a graphics-led menu so users can clearly see what styles they’re clicking on. Furthermore, the new USP bar, which is also customisable in-house, allows them to highlight the brand’s specialities like hand-stitched shoes, original design and high quality.
Upgrading PLP and PDPs.
Other upgrades include product stickers on the PLPs (highlighting new products, for example), discreet but quick out-of-stock icons that enable users to quickly see what sizes are unavailable and get notified of new stock, and a quick add functionality by simply hovering and clicking on your size. As requested, the PDPs now showcase more product details, including fit information (like regular and wide), shoe care instructions, and a detailed size guide that explains how to measure your feet correctly to get the right size.
Tech partners for the project include Klaviyo for email marketing, Feefo for customer reviews, Boost Commerce for search and filtering, Covet.pics for the Instagram feed, and Eurostop for Warehouse integration.
Post-launch integration with Patchworks iPaaS platform.
Following the successful launch on Shopify, the G.H. Bass site has continued to evolve and grow with strategic ecommerce support from blubolt. For example, the brand wanted to expand its reach across Europe and further afield. Hence, the blubolt team integrated the Patchworks iPaaS platform, enabling a smooth connection with Styleman (specialist business management software for the apparel, fashion and footwear industries).
As a result, G.H. Bass now enjoys enhanced operational efficiency (e.g. automated workflows for inventory management, order processing, and financial reporting), seamless customer experience with real-time data synchronisation (for fast, accurate responses to customer demand), and scalable infrastructure for cross-border expansion with centralised order and inventory management across multiple sales channels.
Walk this way: visit G.H. Bass today.
With a speedy, flexible, highly customisable site that continues to evolve, the G.H. Bass team can now focus on growing and driving the business forward in the UK and abroad.
