Three Spirit Drinks.
Unlocking untapped potential in the customer journey.
Three Spirit Drinks had already embraced Shopify, supported by a legacy theme and light customisation. But despite a strong brand and unique proposition, the website experience wasn’t fully supporting their ambitions.
With growing demand for alcohol-free alternatives and a mission to redefine social drinking, the Three Spirit team recognised there was unrealised potential in their online customer journey. They wanted to better understand how users interacted with their store and where friction was limiting growth.
That’s where blubolt’s Conversion Rate Optimisation (CRO) service stepped in, applying our Journey-Led Growth approach to connect customer insight, UX, and data-driven design into one cohesive optimisation strategy.
Understanding the journey: conversion review and insights.
In the first month, our team conducted a comprehensive conversion review, mapping the customer journey to identify points of friction and opportunity.
Using a blend of quantitative and qualitative research, we analysed performance data, user behaviour, and direct customer feedback. This process revealed how visitors were moving (or dropping off) through key stages of the purchase journey.
The outcome was our Optimisation Insights Report: a detailed, prioritised roadmap of improvements designed to enhance user experience and boost conversion rates.
Finding the friction: a deep dive into the product detail page.
Our journey analysis pinpointed the Product Detail Page (PDP) as a critical barrier and, therefore, the biggest opportunity for growth.
We uncovered this by combining behavioural analytics, session replays, heatmaps, and on-site surveys. This revealed where users were engaging, hesitating, or abandoning the path to purchase.
The insights painted a clear picture: customers were curious and engaged, but the PDP wasn’t effectively communicating product value, trust, or emotion to drive conversion.
Designing for conversion: the new PDP experience.
Rather than making incremental tweaks, Three Spirit opted for a bold redesign.
Our UX team used the insights to craft a new PDP experience that focused on guiding users through an inspiring, confidence-building journey. The redesign included:
- Emotion-led storytelling and sensory copywriting to describe flavour, mood, and benefits.
- Trust-building elements such as awards, customer testimonials, and video content.
- Engaging ingredients and recipe displays that kept users exploring without leaving the page.
Every element was designed to reduce friction, align with real customer motivations, and create a seamless path from curiosity to conversion, true to our journey-led growth methodology.
Measurable growth through a journey-led approach.
After launching the new PDP design, Three Spirit saw immediate and measurable results.
1. +48% average improvement in add-to-basket rate
2. Significant uplift in conversion for new visitors, expanding the brand’s reach and customer base.
By aligning data, design, and user behaviour around the customer journey, we helped Three Spirit turn insight into action and deliver sustainable, conversion-driven growth.
