 "Top 7 CRO Platforms For Shopify eCommerce Websites")
Choosing the right Conversion Rate Optimisation (CRO) platform is critical for eCommerce businesses aiming to increase conversions and enhance user journeys. These tools empower businesses, their teams and supporting CRO agencies to experiment, personalise, and refine their websites based on actionable data and evidence.
We’ve outlined our top seven CRO platforms for Shopify eCommerce websites, their features, and which type of business they’re best suited for based on our experience of using each of the tools and the value and benefit they will bring both in customer experience and internal operation.
Our top 7 CRO platforms for Shopify eCommerce websites.
1. Monetate.
For Shopify eCommerce websites with revenues exceeding £7 million annually.
Monetate stands out for its personalisation capabilities and multivariate testing, making it ideal for eCommerce brands with dedicated resources either internally or via a CRO agency. While its features are powerful, the interface can be daunting for new users, so it will require full-time resources overseeing its integration and use to ensure that you get the best from the tool and add the most benefit to both your business and customers.
Pros:
Strong personalisation and dynamic testing capabilities.
Suitable for brands prioritising customer segmentation and tailored campaigns.
Ability to provide additional datasets for targeting or personalisation.
Great customer support and a fantastic strategy team.
Cons:
High price point aligned to enterprise-level brands.
A front-end developer would be required to achieve the best use of the tool.
2. VWO.
Suitable for Shopify eCommerce websites with annual revenues exceeding £1 million.
VWO provides a strong user interface with a robust A/B testing suite, heatmaps, and session recordings. Its user-friendly design makes it an attractive choice for teams prioritising efficient test design and analysis. However, advanced targeting and triggers are reserved for higher-tier plans, making this option less accessible for smaller budgets. VWO is a great foundational tool for Shopify eCommerce brands wishing to start experimenting and optimising their experience.
Pros:
Easy-to-use A/B test wizard with advanced tools like test duration estimation.
Heatmaps and session recordings are available for deeper insights.
Cons:
Pricing can be unclear.
Limited report segmentation on lower plans.
3. Convert.com.
Suitable for Shopify enterprise teams or businesses generating over £5 million in annual revenue.
Convert.com is a go-to platform for enterprises seeking enterprise-level features at a competitive price. Transparent pricing and unlimited experiment deployment add to its appeal. However, as an enterprise-level capable tool, the learning curve and technical setup requirements may deter smaller teams. An eCommerce business would benefit hugely from dedicated resources overseeing the integration of the tool and continued support through day-to-day operations.
Pros:
Cost-effective for advanced users; no experiment caps.
Great customer support with robust documentation.
Cons:
Advanced configurations may require technical expertise.
Access to a development resource is required.
4. Optimizely Web Experimentation.
Suitable for enterprise-level Shopify eCommerce sites with revenues exceeding £10 million annually.
Optimizely is synonymous with enterprise-grade experimentation and is something of a poster child in the CRO world. Its integration capabilities and scalability make it a powerhouse for large businesses with dedicated teams to support optimisation. Optimizely’s onboarding support is foundational, and their help in enrolling teams into the adoption of the tool and CRO processes provides a great starting point for establishing CRO within a business. That said, its complexity and pricing make it less ideal for smaller teams.
Pros:
Designed for complex, large-scale experiments.
Strong support for data integrations and advanced metrics.
Fantastic customer and onboarding support to help establish CRO processes within your business.
Cons:
Requires a front-end developer to enable meaningful experiments.
Pricing and resources required may be prohibitive for small to medium businesses (SMBs).
5. AB Tasty.
Suitable for eCommerce businesses generating £10 million in annual revenue.
AB Tasty blends A/B testing and personalisation features, making it a good choice for mid-tier Shopify eCommerce websites focused on growth. The platform’s visual editor allows non-technical users to make quick adjustments, though advanced campaigns will require more significant technical input.
Pros:
Multi-device testing with customisable templates.
Visual editor supports rapid deployment.
Cons:
Requires CSS/JavaScript skills for meaningful changes.
Non-technical users will struggle to create sophisticated tests.
Limited reporting.
6. Omniconvert.
Best for Startups and small businesses with revenues under £1 million.
Omniconvert offers accessible pricing and a solid feature set, making it perfect for businesses starting their CRO journey. While it lacks some advanced features, its affordability and simplicity make it a strong contender for small teams.
Pros:
Affordable and user-friendly for small teams.
Broad toolkit, including segmentation and survey capabilities.
Cons:
Limited advanced features and integration capabilities for larger businesses.
7. Intelligems.
Best for small growth-focused teams with revenues between £500k – £5 million.
Intelligems brings AI into the CRO space with automated insights and test recommendations. While promising, its smaller market presence and higher learning curve may limit its appeal to traditional teams.
Pros:
AI-driven insight that helps teams achieve continuous improvement.
Unique features for automating testing processes.
Great for in-house eCommerce teams with the ability to develop and deliver experiments internally.
Cons:
Its feature set feels less established than competitors.
Its integration with Shopify could present limitations for some CRO teams.
Conclusion.
Selecting the right CRO platform depends on your business size, goals, and resources. From VWO’s user-friendly interface and tools to the capability of Monetate, Optimizely Web Experimentation and AB Tasty, each tool offers unique benefits. Consider your revenue scale and technical capabilities when choosing a CRO platform.
It is also important to note that investing time in properly onboarding the integration will provide you with increased confidence, more robust capability, and yield more significant results from your A/B and MVT Testing.
If you're ready to optimise your Shopify store, start with a platform that aligns with your business needs and your ability to support and adapt to the evidence you establish from testing to ensure it delivers growth for your business.
Need more help growing your Shopify Plus website?
If you’re ready to unlock your website’s full potential, blubolt offers tailored CRO services designed to meet your unique business needs. Read more about our Growth Services and browse our client work for inspiration. Get in touch with our experts today and discover how we can help boost your conversions and revenue.
