We’re delighted to welcome the luxury nightwear, loungewear, and leisurewear brand Derek Rose to blubolt with our SEO Growth service.

Discover the world of Derek Rose.

Founded by the Rose family in 1926, Derek Rose has long been synonymous with exceptional craftsmanship and timeless design. From refined nightwear to everyday loungewear, Derek Rose is dedicated to comfort, quality fabrics and thoughtful details that make relaxation effortless.

The brand has four standalone stores in London, a thriving ecommerce site and a global presence through leading luxury retailers. Still family-owned today, Derek Rose continues to evolve while staying true to its heritage, offering pieces made to be lived in and loved for years to come.

Driving journey-led SEO growth for Derek Rose.

As Derek Rose continues to expand online, we’re excited to support the brand with a journey-led SEO strategy. Our goal is to transform organic search from a heritage-led awareness channel into a commercially focused, high-performing acquisition stream that aligns with every stage of the customer journey.

By mapping and optimising the organic experience, we’ll ensure potential customers can easily discover, explore and engage with Derek Rose at the right moment. Our phased approach will deliver immediate performance improvements and build lasting authority in premium lifestyle search terms.

Visit Derek Rose.

Explore their full collection of loungewear, nightwear and everyday luxury at derek-rose.com.

Ready to transform your own customer journeys?

If you’d like to learn how our Growth service can support your brand, strengthen performance and create customer experiences that drive long-term success, we’d love to chat. Browse our work and get in touch to start your own journey-led growth story.

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Rhiannon Marsh
Rhiannon Marsh
Head of Marketing & Partnerships
Rhiannon is Head of Marketing & Partnerships at blubolt and has over 20 years of brand-side experience in B2B and B2C marketing across a variety of verticals, including furniture and interiors, tourism and leisure, and the arts.
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