We’re delighted to welcome luxury textile brand, Johnstons of Elgin, as the latest addition to the blubolt client family. As a brand steeped in heritage and synonymous with craftsmanship, they’re a perfect match for our tailored Shopify Plus solutions and data-driven growth services.

Johnstons of Elgin: about the brand.

With over 225 years of history, Johnstons of Elgin is renowned for producing exceptional cashmere and fine woollen products from its mills in Elgin and Hawick, Scotland. As the only vertical mill in Scotland still carrying out all production processes on-site, they offer beautifully made fashion, accessories, and homeware with a commitment to natural fibres, responsible sourcing, and timeless design. With a reputation for quality and authenticity, their collections are loved around the world.

Geared for growth: Johnstons of Elgin & blubolt.

As Johnstons of Elgin sharpens its digital focus, we’re thrilled to support its next chapter with our growth services.

Using our journey-led growth framework, we’ll align the brand's digital strategy with the full customer journey, from discovery through to conversion and retention. This includes technical SEO audits, keyword and CRO analysis, on-page optimisation, tracking fixes, and ongoing strategic reviews to ensure continuous improvement.

By blending data insight with a deep understanding of user behaviour, we’ll help the team boost visibility, improve UX, and drive sustainable, long-term growth on Shopify Plus.

You can find out more about our data & performance services here.

Made in Scotland: visit Johnstons of Elgin.

Looking to elevate your wardrobe or home? Discover the brand’s full collection of responsibly sourced and beautifully made cashmere and woollen goods.

Ready to supercharge your eCommerce growth?

Whether you're looking to elevate your Shopify Plus experience, streamline performance, or fuel growth with data-led insights, we're here to help. Like Johnstons of Elgin, you can benefit from our expert team’s strategic thinking and hands-on support.

Explore our expert growth services and browse our client work for eCommerce inspiration, or get in touch to discuss your requirements. We would love to help!

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Shopify Data & Performance
Rhiannon Marsh
Rhiannon Marsh
Head of Marketing & Partnerships
Rhiannon is Head of Marketing at blubolt and has over 20 years of brand-side experience in B2B and B2C marketing across a variety of verticals, including furniture and interiors, tourism and leisure, and the arts.
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In 2025, many brands are asking the same question: "How can we take growth to the next level?" Our Data & Performance services are designed to do just that. From technical consultations, CRO, SEO and email marketing to data analytics, UX optimisation, and personalisation, we deliver measurable growth, improve customer experience, and maximise revenue.
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