Whitehall Garden Centres: about the brand.
Whitehall Garden Centres is a fourth-generation family business born from an enthusiasm for the great outdoors. Three garden centres and an online store later, Whitehall continues to grow and has developed a loyal following along the way. Offering a unique shopping experience, the brand’s product range includes high quality plants, interesting gifts, and stylish garden furniture. Whitehall is also renowned for its extensive range of premium Christmas trees, decorations and home accessories.
Putting down roots with Shopify’s Online Store 2.0.
“The Whitehall team wanted more flexibility from the site with standardised, editable templates they could manage,” says Skylar Moffatt, Project Manager at blubolt. “Also on their wishlist was a bespoke theme, increased site speed, and a host of third-party integrations.” From here, blubolt got to work migrating the brand from WooCommerce to Shopify Plus using the latter’s new Online Store 2.0. As a result, the site is fully flexible, ripe with the potential to tailor in-house, and a stable platform to continue growing the business. All ready in time for their Christmas collection launch!
Turning over a new leaf with a bespoke theme design.
“Whitehall has a phenomenal product range, in terms of both quantity and quality, but the brand’s existing website was dated and cluttered so didn’t reflect this,” says Matt Richards, Head of Design at blubolt. “As a result, we raised the bar with a clean, modern and bespoke Shopify Plus theme. It showcases the beautiful product imagery to full effect. It also gives the brand the premium feel they required.” And with Christmas just around the corner, the new site now brings this product collection centre stage.
Green fingers: growing features & functionality.
“With the Whitehall team keen for a more flexible website, we delivered a streamlined and fully customisable homepage,” says Reece Williams, Developer at blubolt. “It includes section blocks, collection and product sliders, and blogs posts. This ensures users can quickly and easily connect to other areas of the website. In addition, we brought in customer testimonials and their Instagram feed thanks to an integration with Covet.pics.”
Furthermore, we diligently ensured these features and functionality performed equally well on PLP and PDP pages plus mobile. Lastly, the team set up collections and search with Boost Commerce, email with Klaviyo, wishlist functionality with Smart Wishlist and integrations with Patchworks and Netsuite.
Smelling of roses on Shopify Plus.
Looking for your own custom-designed and high-performing Shopify Plus store? Dig for victory over at the Whitehall Garden Centres store here.