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Cook, Serve, Enjoy.

Cook, Serve, Enjoy.

CookServeEnjoy.com is a new direct-to-consumer brand created by our long-standing client, Lifetime Brands. Their range of over 20 innovative brands includes well-known names like MasterClass, KitchenCraft, Maxwell Williams, BUILT, KitchenAid, and La Cafetiere. From kitchen tools, gadgets, and cookware to bakeware, barware, preserving, and cake decoration, they’ve got something for the novice cook and the experimental chef alike!
Industry
Homeware
Website
Services
Development, Design, Optimisation, bluprint For Success
The challenge

Delivering a direct-to-consumer website for a new brand.

In creating Cook Serve Enjoy, the team at Lifetime Brands wanted to make all meal times simple, whether it be for snacks, on-the-go lunches, or family get-togethers. To achieve this, they needed a direct-to-consumer website selling products from all their brands, including well-known names like MasterClass, KitchenCraft, Maxwell Williams, BUILT, KitchenAid, and La Cafetiere.

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The solution

Launching on Shopify Plus: a recipe for success.

Every budding chef knows you need quality ingredients to make a great meal. With this in mind, blubolt whipped up a fully bespoke theme in Shopify Plus for the brand’s direct-to-consumer debut. “With the new design, we purposefully showcased the diverse range of brands on offer,” says Matt Richards, Head of Design at blubolt. “As a result, customers can explore each with enticing product photography and easy navigation.” As you’d expect from Shopify Plus and blubolt, the website is incredibly user-friendly for both the customer and the team maintaining it.

Serving up new features & functionality.

Cook Serve Enjoy’s new website offers a smorgasbord of fantastic new features and functionality. They now have first-class email marketing with Klayivo, top-notch search and filtering with Boost Commerce, and insightful product recommendations with Nosto. And then, of course, easy payments with Shopify Payments, Apple Pay, and Google Pay.

+15%
Increase in revenue
+70%
Increase in conversion
+30%
Extra visits per year
Before
After
The summary

Chef’s kiss: visit Cook Serve Enjoy!

Armed with a beautifully baked Shopify Plus website, the team behind Cook Serve Enjoy can now showcase their diverse range of products directly to their enthusiastic customer base. As a result, they’re well on their way to achieving their initial goal: making mealtimes simple!