We’re excited to announce that Chelsea Peers, the vibrant and playful makers of perfect pyjamas and loungewear, have joined the blubolt family through our bluprint for success programme. A path to sustained growth for ambitious Shopify Plus stores, our bluprint for success programme is supported by our friendly, expert team.

Chelsea Peers: About The Brand

Chelsea Peers is a colourful, exuberant and hugely positive loungewear brand founded in New York by fun-loving actress Lara and entrepreneur Tom. With the founders now based in London, a UK-based audience can access their extensive pyjamas and loungewear range online.

Chelsea Peers: the go-to place for colourful and exuberant pyjamas and loungewear.

Industry Trend: Loungewear Goes Mainstream

In this recent article, industry insiders noted that loungewear has gone mainstream as a result of Covid. For instance, with more people working from home and/or wanting a good night’s sleep, the demand for pyjamas and loungewear products has increased dramatically. Moreover, consumers are wanting to look stylish while lounging. Chelsea Peers - enter, stage left.

How To Lounge In Style

Chelsea Peers sells everything you need for lazy days or comfy nights in. For example, their pyjamas sets come in long, short, and maternity styles. Even your dog can get into the game with one of their dog pyjama sets. Ready for any occasions, the brands' collection ranges from staycations to matching family sets to ski and thermal pyjamas. Moving onto robes, swimwear, and accessories collections, these also come in a dizzying array of colours, patterns and styles. Their new loungewear collection launches on 1st October 2020 so follow them on social to see it first!

Visit Chelsea Peers

For more information on the brand, or to purchase some gorgeous pyjamas or loungewear, mosey on over to their Shopify Plus store here. You’re certain to leave with something stylish and comfy!

Fancy Fresh Eyes On Your Store?

Need an objective opinion on your own Shopify Plus store? Learn how we can help you grow your store with our bluprint for success programme here. Or, if you’d like to chat, complete our contact form and we’ll give you a call.

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