 "Migrating from Visualsoft to Shopify Plus.")
Migrating from Visualsoft to Shopify Plus.
As accredited Shopify Plus partners helping ambitious brands extract maximum value from their digital marketing investment, we’ve seen an increasing number of retailers migrating from Visualsoft to Shopify Plus in recent years to take advantage of Shopify's capabilities. In this post, we’ll explore this migration trend, explain the benefits of migrating from Visualsoft to Shopify Plus and share success stories from our clients.
Follow the trend: migrating from Visualsoft to Shopify.
The appeal of the Visualsoft eCommerce platform lies in its comprehensive, all-in-one approach. The platform offers marketing tools, customisable design, multi-channel retailing, user-friendly management, and customer support.
While this one-stop-shop approach can be helpful for smaller brands just getting started, it can be restrictive for retailers looking to scale and innovate at pace. For example, some retailers cite issues with higher costs, platform complexity, customisation constraints, support quality, limited self-service resources, SEO and marketing limitations, slow feature rollout, scalability concerns, and third-party integration limitations.
What are the benefits of migrating from Visualsoft to Shopify Plus?
Migrating from Visualsoft to Shopify Plus can offer a range of compelling benefits for eCommerce businesses looking to scale and optimise their operations. Here are several key reasons why making the switch to Shopify Plus can be advantageous:
Scalability and performance.
Best-converting checkout on the planet. Shopify is renowned for its super-fast, super-slick checkout which converts better than any other eCommerce platform.
Robust infrastructure. Shopify Plus is designed to handle high volumes of traffic and transactions, making it ideal for rapidly growing businesses. Its robust infrastructure ensures your site remains fast and responsive, even during peak times.
Automatic updates. Shopify Plus automatically updates its platform, ensuring that your store always uses the latest features and security patches without downtime.
Ease of use.
Intuitive interface. Shopify Plus offers a user-friendly interface that simplifies the management of your online store. This ease of use allows you to focus more on growing your business rather than dealing with technical issues.
Comprehensive dashboard. The Shopify Plus dashboard provides a comprehensive overview of your store’s performance, making it easier to track key metrics and make informed decisions.
Customisability and flexibility.
Advanced customisation. Shopify Plus provides extensive customisation options through its Online Storefront, APIs, and development tools. This allows you to tailor your store to meet specific business needs and create a unique customer experience.
App ecosystem. The Shopify App Store offers thousands of apps and integrations, enabling you to extend your store’s functionality with ease. The possibilities are vast, from marketing and sales tools to inventory management and customer service apps.
Multi-channel sales.
Unified sales channels. Shopify Plus enables you to sell across multiple channels, including online, mobile, social media, marketplaces like Amazon and eBay, and physical retail locations. This unified approach ensures a consistent customer experience across all touchpoints.
Global reach. Shopify Plus makes it easy to expand your business internationally. The platform supports multiple currencies and languages, helping you reach a global audience.
Superior support and resources.
Dedicated account management. Shopify Plus provides dedicated account managers who offer personalised support and guidance. These experts can help you optimise your store, implement new features, and resolve any issues promptly.
24/7 Priority Support. With Shopify Plus, you can access 24/7 priority support. This ensures that any technical issues or questions are addressed quickly, minimising potential downtime and disruptions to your business.
Advanced analytics and reporting.
Comprehensive analytics. Shopify Plus offers advanced analytics and reporting tools that provide deep insights into your store’s performance. This data helps you understand customer behaviour, track sales trends, and optimise your marketing efforts.
Custom reporting. The platform allows you to create custom reports tailored to your business needs, giving you the information you need to make data-driven decisions.
Cost-effectiveness.
Transparent pricing. Shopify Plus offers transparent and predictable pricing, helping you avoid unexpected costs. The platform’s pricing includes hosting, security, and regular updates, making it a cost-effective solution for enterprise-level businesses.
Reduced maintenance costs. With Shopify Plus handling the technical aspects of running your store, you can reduce the time and money spent on maintenance, allowing you to invest more in growth and innovation.
Innovation and continuous improvement.
Regular feature releases. Shopify Plus continually releases new features and improvements, ensuring your store remains at the forefront of e-commerce technology.
Community and ecosystem. Being part of Shopify's well-established ecosystem provides access to a vibrant community of developers, partners, and merchants. This network offers valuable resources, support, and opportunities for collaboration.
Visualsoft to Shopify: how the migration process works.
Here are the critical steps in your migration process from Visualsoft to Shopify Plus:
Discovery. Our team will begin by understanding your requirements and defining Shopify project goals. This covers everything from creative and technical briefs, systems architecture, keyword research and SEO strategy.
Design. We’ll absorb your brand personality and focus on UX to deliver high-performing page designs and thoughtful information architecture (IA) for your new Shopify Plus store.
Development. We’ll bring our custom designs for your store to life on Shopify Plus with custom theme development, sleek integrations and orderly data migration, focusing on giving you maximum in-house control and flexibility.
Deploy. We’ll work closely with you to conduct Quality Assurance and User Acceptance Testing on your Shopify store before launching.
Growth and optimisation. We’ll provide a bespoke Shopify support and optimisation plan; it’s your bluprint for success with blubolt.
Success stories: migrations from Visualsoft to Shopify Plus with blubolt.
Ready to explore successful migrations from Visuasoft to Shopify Plus?
Mistral.
Founded as a family business, Mistral is a women’s clothing and accessories brand known for its warm, friendly, and approachable style. It offers a unique collection of stylish and colourful prints (all of which are designed in-house) and focuses on delivering quality and sustainability. For the brand’s migration to Shopify Plus from Visualsoft, we delivered a fresh theme design, greater personalisation, and more in-house control and flexibility. Explore the Mistral project.
I Love Wallpaper.
Founded in 1993, I Love Wallpaper was created as a personality-filled alternative for homeowners wanting more than generic ‘magnolia’ walls. Offering a wide range of wallpapers, murals and accessories, the brand helps customers identify their own style and create interiors they love. When migrating from Visualsoft to Shopify Plus, we delivered a personality-packed design that matched the wallpaper!
“I Love Wallpaper offers unique, high-quality designs so customers can create a home that reflects their taste,” says Madeleine Gale, Design Lead at blubolt. “With that in mind, the design needed to have bags of personality and showcase the variety of designs and products in a user-friendly way without looking cluttered. To achieve this, we incorporated the use of iconography so customers to understand product features better. We knew that the bounce rate on the existing site was not ideal, so another design priority was making the page layouts and design a lot more engaging. We also paid close attention to optimising the mobile experience to increase conversion rate.”
Explore the I Love Wallpaper project.
ZyroFisher.
Partner of over 60 of the world’s leading brands, ZyroFisher is a highly-respected distributor of cycling and outdoor sports brands across the UK and Europe. Customers range from elite sportspeople to enthusiastic amateurs.
Each of the ZyroFisher brands was hosted on VisualSoft (with the exception of FastHouse) and had different CMS setups, making internal team collaboration between the +60 brands they distribute difficult. In migrating all eight brands to Shopify, our strategy was to:
Create one “parent” theme so each of the eight brands could be “children” of that parent theme, meaning each child theme reflects the individual brand guidelines,
Create an identical backend setup for each of the eight sites to enable seamless management of the +60 brands they distribute and
Ensure the setup enabled the ZyroFisher team to manage multiple sites without having to learn any new technologies when moving between brands.
Read more about the ZyroFisher project.
Start your Visualsoft to Shopify Plus migration with blubolt.
We’re blubolt, the digital commerce specialist helping ambitious Shopify Plus brands extract maximum value from their digital marketing investment. Explore our expert Shopify services and browse our work for Shopify inspiration. Our clients include top brands like RIXO, Never Fully Dressed, Green People, WatchHouse Coffee, Abbott Lyon, Teapigs and Robert Welch. Get in touch to discuss your requirements. We would love to help!
