As eCommerce brands strive to create seamless customer experiences, many are turning their focus toward more integrated, mobile-first engagement. Enter: the mobile wallet—a loyalty and retention tool hiding in plain sight.

At blubolt, we’re always on the lookout for digital strategies that combine customer experience, retention, and innovation. Mobile Wallets are emerging as a powerful tool for achieving all three. We've invited Emile Muijsson, Director at Litecard, to the Blubolt blog to explain how it all works! Over to you, Emile.

So, what is a mobile wallet in this context?

We’re not talking about storing payment cards, though that’s part of it. We’re talking about Apple Wallet and Google Wallet being used as marketing and loyalty channels. With platforms like Litecard, brands can now place loyalty cards, welcome offers, member discounts, and event passes directly into a customer’s phone, without needing to build or promote an app.

Why does this matter?

Traditional loyalty and CRM tactics (like email, apps, and SMS) are effective, but they all have friction. Downloads, logins, inbox clutter, and more. Mobile Wallets offer something different:

  • 1-tap access to offers and memberships

  • Location-based push notifications that appear when a customer is near your store

  • Real estate on the lock screen, not the inbox

  • First-party data with high opt-in rates

  • No app required

In short, you increase your reach, boost retention, and reduce reliance on paid media for re-engagement.

Real-world examples.

Retailers and CPG brands using mobile wallets have seen:

  • Up to 36x ROI when combining SMS with wallet-based offers

  • 300% increase in loyalty memberships in the first 30 days of going live

  • 5x higher conversion from media spend to redemption

Use cases range from:

  • “10% off in-store this weekend” offers

  • Digital stamp cards that update in real time

  • Location-triggered reminders: “You're near a store—don’t forget your exclusive deal”

  • VIP access passes for product drops or events

Check out our latest launch for skincare brand Kiehl's; it's a sleek, mobile-first CRM activation that proves loyalty doesn’t need a full-blown program.

Why now?

Consumer behaviour is shifting—over 50% of smartphone users already use their mobile wallets for non-payment items, such as loyalty cards and tickets. It’s becoming second nature. As privacy restrictions tighten and email performance becomes more volatile, first-party channels like mobile wallets offer a smarter path forward.

Getting started.

Platforms like Litecard make it easy to launch wallet-based campaigns in a matter of days. Whether you want to test a single offer or integrate it into your broader loyalty strategy, the barriers to entry are low, and the results speak for themselves.

Curious what a mobile wallet strategy might look like for your brand? Drop a message to blubolt, and we can organise a time to show you how we can help integrate mobile wallet capabilities into your Shopify Plus or Centra stack.

Tags:
Shopify Centra
Emile Muijsson
Emile Muijsson
Director, Litecard Europe
Emile Muijsson is the Regional Director Europe at Litecard, a platform that enables businesses to deliver loyalty cards, vouchers, and promotions directly to Apple and Google Wallets. He leads the company’s European operations, helping brands and retailers replace physical cards and apps with seamless, mobile-first experiences.
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