We’re as happy as pigs in mud to announce the launch of Pipers Farm’s new Shopify Plus website!
Pipers Farm: about the brand.
Pipers Farm is an award-winning online butcher selling grass-fed and free-range meat. The brand has been producing the finest quality meat for over 30 years, focusing on native breeds that are free to roam in fields of grass and grow at a natural pace. Their range features wonderfully themed meat boxes, from Family Favourites to BBQ Burgers to Nose To Tail, alongside a variety of individual meats, dairy, pantry and cellar goods.
Amazing products, strong brand values and friendly service are paramount at Pipers Farm. Their raft of accolades includes BBC 4 Food & Farming Best Producer, The Telegraph's Best Butcher, The Independent's Best Meat Box, and Great Taste Top 50 Best Food Products.
Pipers Farm on Shopify Plus: rebuilt from top to tail.
Pipers Farm was ready to put their existing Shopify Plus website out to pasture. It had been bolted onto it over the years, and as a result, it didn’t reflect the beauty of the brand. As such, blubolt delivered a speedy and cleanly coded new Shopify Plus site. Designed to capture customer reviews, increase recurring orders and drive loyalty, the Pipers team is now geared for growth. With their perishable products in mind, blubolt also significantly improved the website’s date and shipping functionality.
Pastures new: a fresh & sophisticated design.
“The Pipers team wanted to give their customers a luxurious experience while also showcasing their full product range and sustainability credentials,” says Matt Richards, Head of Design at blubolt. “So we designed a bespoke Shopify Plus theme with their beautiful photography taking centre stage. Moreover, on the product pages, we then contained the abundance of product details within drop-down sections. We also added a recipe upsell area to display the breadth of the range, including lesser-known items like spices and condiments.” As a result, the blubolt team have created a sleek and sophisticated look that is also user-friendly.
Beefed up features & functionality.
“Now, when customers log in to the Pipers Farm site, they enjoy a far more personalised experience,” says Tom Bellew, Senior Frontend Developer at blubolt. “For example, the Homepage is now built-in blocks which enable the brand to tailor the page. As a result, Customers now see a welcome message, their Pipers loyalty points and previous orders to make repurchasing faster.”
Then, taking into account the perishable product range, blubolt created a bespoke delivery date picker. Offering a high level of granularity, Pipers Farm can completely customise the delivery options for every product and create as many bespoke rules as required.
In addition, the blubolt team split 'The Journal' (the Pipers Farm blog) into two sections: recipes and articles. To increase conversions, recipes can be filtered by meat type. Also, customers can simply hit “BUY INGREDIENTS” to purchase all ingredients in the recipe. Lastly, the team set up search with Boost Commerce, reviews with Yotpo, loyalty with Loyalty Lion, and wishlist functionality with Smart Wishlist.
All their ducks in a row: visit Pipers Farm.
So to explore Pipers Farm, or to buy a tasty meat box, trot on over to their Shopify Plus store here. Your taste buds will thank you!
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