Teapigs.

Adding bags of personality and a “can brew” attitude.

The team at teapigs wanted a site that communicated their friendly and approachable attitude to the world of tea without overwhelming their customers. Specifically, they wanted to encourage automated repeat purchasing via a customisable subscription service, allow customers to create their own personalised tea selection box, give customers a more intuitive and fun way to browse their extensive range, and have more in-house control over their website and ensure it was capable of growing with them.

A smooth upgrade from Shopify 1.0 to Shopify 2.0.

The teapigs team faced the challenge of transitioning a highly customised Shopify 1.0 website to Shopify 2.0, while simultaneously adopting Recharge Subscriptions. Our design team reimagined the site’s look and feel, ensuring that the brand identity remained intact during the overhaul. Our team assessed and mitigated risks tied to existing custom code, preventing potential functionality gaps. Following a carefully orchestrated launch, teapigs observed a sustained boost in key performance metrics, including a 10% traffic increase and an 11% uplift in transactions within just two months of going live.

Smart subscription service rewarding loyal-tea.

To continue building on teapigs’ loyal customer base, blubolt migrated the brand's custom-built subscription service to Recharge Subscriptions to encourage automated repeat purchasing. In keeping with the teapigs brand personality, this “sub & save” service is incredibly user-friendly, conveying the benefits to customers and making it easy for them to manage their subscription.

Bespoke pick-n-mix bundle builder.

The teapigs range includes everything from classic Darjeeling to adventurous popcorn to a relaxing “snooze with lavender” tea. To capitalise on this diverse offering, blubolt created a bespoke pick-n-mix bundle builder. This tool enables customers to create their own personalised tea selection box with their favourite Teapigs teas.

Control & a platform for long-term growth.

Reece Downey, eCommerce Manager at teapigs, explains the choice of Shopify Plus and blubolt: “[They] allow us to focus on our customers and developing the best home for our brand. It presents an opportunity for us to keep pace with some of the biggest industry advancements while operating on a small budget.”

More tea cups, fewer storms.

Over the first Black Friday weekend following the launch, the brand enjoyed +60% conversions, +250% transactions, and +350% revenue.

The teapigs team has continued to build on this early success and just enjoyed their biggest Q3 ever while their subscription service is on course for a 100% increase in Q4. Of these latest results, Reece Downey, eCommerce Manager at teapigs, said, “I could go on forever; migrating to Shopify Plus with blubolt’s support is the best decision I’ve made in 6 years with teapigs.”