Snowdonia Cheese partnered with blubolt to deliver a WooCommerce migration to Shopify Plus and build a custom date and delivery app for growth 

The problem

Delivering flexibility & efficiency to support long-term growth.

With ambitious growth plans for the next 5-10 years, Snowdonia Cheese needed a platform capable of scaling with them. The team sought to move beyond WooCommerce to a more flexible, data-driven foundation; one that could streamline operations, reduce manual reporting, and support expansion. The new site also needed to bring the brand’s premium story to life while adding advanced functionality, including:

• A custom hamper builder to elevate gifting.
• A delivery date picker to give customers greater control.
• Enhanced search and intelligent recommendations.
• Better visibility of user behaviour to guide optimisation.

Snowdonia Cheese turned to blubolt to deliver a Shopify Plus migration designed around the whole customer journey, thereby creating a platform not just for today, but for sustained, journey-led growth.

The solution

A bespoke design that celebrates a premium brand.

We reimagined Snowdonia Cheese’s online experience with a fully custom Shopify Plus theme aligned to their rebrand. The design conveys luxury and authenticity with rich imagery, bold storytelling, and seamless navigation, immersing users in the world of Snowdonia. The design appeals to food lovers who appreciate premium products, highlighting the brand’s heritage, awards, and exceptional ingredients.

This wasn’t just a visual upgrade. It was an experience designed to reduce friction, inspire confidence, and guide customers through a cohesive purchase journey from browsing to basket.

A smooth migration from WooCommerce to Shopify Plus.

Migrating from WooCommerce, we ensured every product, customer, and order transferred flawlessly to Shopify Plus. Built for scale, the new platform gives Snowdonia Cheese the agility to expand globally. Using Shopify Markets, we prepared the brand for internationalisation, adapting the site for non-transactional markets like the US and Canada until they’re ready for full rollout.

We optimised performance for speed and reliability, ensuring the site can handle peak seasonal demand without compromising user experience. Key integrations include Klaviyo for email and back-in-stock notifications, Yotpo for reviews, loyalty, and UGC, Shopify Search & Discovery, Intently for onsite pop-ups, and Smart Wishlist. Together, these tools form an ecosystem that supports the customer journey end-to-end from awareness to advocacy.

Elevating experience with a custom date picker & hamper builder.

To add more value for customers, we built two bespoke features that blend functionality with delight.

The custom date & delivery picker allows customers to select their preferred delivery date, offering added flexibility for peak trading periods, including limited slots and varied shipping rules based on location. This improves transparency, reduces service queries, and empowers customers to plan ahead.

The hamper builder enables customers to curate their own personalised hampers, with category filters, minimum and maximum selection rules, and smart upselling prompts. It’s a seamless, interactive experience that not only enhances conversion but drives higher average order values.

Both features embody our journey-led growth approach by removing friction, improving engagement, and creating memorable interactions that keep customers coming back.

Unlocking insight through improved data visibility.

To give Snowdonia Cheese a clearer view of customer behaviour, we implemented a robust data layer that tracks every key event along the journey from discovery to checkout. By using a hybrid approach with the Google and YouTube Shopify App, a custom pixel, and Google Tag Manager that enriches the missing user behaviours, the Snowdonia team now has a unified, accurate view of performance across analytics and paid channels.

This holistic visibility enables smarter, faster decisions, helping Snowdonia Cheese continually optimise campaigns, understand user intent, and invest marketing spend where it drives the most value.

The result

An ecommerce site built for growth.

Migrating to Shopify Plus has transformed Snowdonia Cheese’s digital operations by unlocking scalability, efficiency, and new opportunities for customer engagement.

• +6% YOY conversion rate uplift
• +33% AOV uplift on orders using the hamper builder
• Streamlined operations with reduced manual reporting
• Improved visibility for data-led optimisation

With a premium design, innovative features, and a unified analytics framework, Snowdonia Cheese is now perfectly positioned for international expansion and long-term, journey-led growth.

At blubolt, we don’t just migrate platforms. We craft connected experiences that drive measurable business outcomes. For Snowdonia Cheese, that means a smarter, faster, and more customer-centric path to growth.