EvenGreener & GetComposting.
Zero waste: maximising Shopify Plus for DTC & B2B growth.
EvenGreener and GetComposting had recently rebranded and wanted their digital presence to reflect their new identity. The goal was to move beyond the typical gardening and recycling websites, creating platforms that both sell high-quality products and educate users on sustainable living.
With consumer and business audiences in mind, they needed a seamless migration from SanaCommerce to Shopify Plus. The challenge was not only technical but strategic: to design websites that reduce friction in the customer journey, deliver measurable growth, and position the brands as leaders in eco-friendly products.
Multi-brand, multi-store architecture on Shopify.
For this project, the blubolt team embraced multi-brand, multi-store architecture for maximum efficiency and effectiveness. This involved a single master theme used across multiple brands that sit under one parent company; in this case, the blubolt team delivered a finely tuned master theme for parent company IPL Global. This was then tailored and rolled out to the DTC brand EvenGreener.com and the B2B brand GetComposting.com. If IPL Global wishes to add new individual brand stores over time, blubolt can add these using the master theme and make updates to tailor it to the brand.
“blubolt’s design team has done a fantastic job by translating our vision into reality. In only three months after launch, we have already observed a shift in brand perception. Redesigning our websites alongside the change in our brand message helped us to tap into a new market centred around eco-living,” says Marta Palczewska, eCommerce Marketing & Sales Manager at IPL. “We had some pretty ambitious goals for both websites – besides introducing innovative features, GetComposting needed an out-of-the-box solution. blubolt’s talented developers were excited about the challenge and found creative ways to migrate us to Shopify. We will never look back."
Bold, bespoke design with impactful visuals.
To elevate the brands, blubolt drew inspiration from high-end fashion, creating a bold visual language that communicates ease of sustainable living. Impactful videography, photography, and informational graphics guide users through product benefits while highlighting eco-friendly features.
Strategically placed product tags, fact sheets, and USPs educate customers, reducing friction in the purchase journey and enhancing confidence in their buying decisions.
Journey-led functionality for sustainability.
Using Shopify Online Store 2.0, EvenGreener can now manage content in-house while the websites actively guide users through the decision-making process.
For example, the composting collection page:
- Offers filtered options based on user needs
- Advert blocks to highlight content like beginner guides to composting
- Provides quick product previews on hover
The new Bundle & Save functionality encourages customers to buy multiple climate-saving products, reinforcing the sustainable lifestyle message while supporting revenue growth. In addition, key project integrations included Boost Commerce, Yotpo, and Gorgias.
Seeing is believing: 3D product experiences.
When buying larger home products online, customers need to know whether they will fit comfortably. To solve this, the team added 3D product viewing and augmented reality features on mobile product pages. Users can rotate products in 3D and overlay them in their own space using mobile devices. This reduces uncertainty, improves conversion rates, and enhances the user experience.
A seamless journey for customers & measurable growth for the business.
Since launching on Shopify Plus, EvenGreener and GetComposting have achieved a striking digital presence that is both engaging and educational. Customers now enjoy clear, guided journeys from discovery to purchase, increasing confidence and satisfaction.
The websites combine bold design, intuitive navigation, and journey-led functionality to drive sustainable living, demonstrating how blubolt’s approach to journey-led growth can create measurable impact for both DTC and B2B audiences.
