We turn Shopify sites into high-value assets that deliver measurable, journey-led growth.

Record revenue can still hide a poor Q4. When somebody tells me ecommerce revenue is up, my first response is normally: good, but why? That is not me trying to find a problem in a positive result. I want to understand what created the growth and whether the business can repeat it. Revenue may be…

If you start planning for Black Friday in October, you’re already late. October is when Q4 starts to feel urgent. It is also when the options available to you start getting smaller. By then, stock has usually been committed. Supplier lead times are tightening. Warehouse capacity is harder to change. Creative is moving into production,…

I have never worked in a business where the same discount made commercial sense across the entire product range. In one business, we sold products at around £10 with a gross margin of roughly 55%. At the other end of the range were products worth £10,000 with margins closer to 7%. Whenever somebody suggested a…