Custom Bundle Builders For Shopify: Elevating Customer Experience & Growth

In a competitive ecommerce world, standing out means offering more than just great products. You need experiences that feel personal, flexible, and frictionless. One powerful way to achieve this on Shopify is with a custom bundle builder.

A custom bundle builder Shopify integration lets your customers create product bundles that suit their needs, whether they’re curating a gift set, sampling products, or building a larger custom item. It’s a simple, high-impact way to increase engagement, average order value (AOV), and customer satisfaction while giving your brand a unique edge.

At blubolt, we design and develop bespoke bundle builders for Shopify stores that are entirely tailored to each client’s goals and their customers’ journeys.

What is a Custom Bundle Builder?

A custom bundle builder is an interactive feature that allows customers to mix and match products in a way that suits them. From one-off purchases to subscription bundles, it’s a flexible solution that enhances the customer journey and encourages higher-value purchases.

Whether you sell cheeses, teas, meats, skincare, or sports gear, a custom bundle builder enables your customers to:

- Build hampers, sets, or kits that reflect their preferences.

- Try new products through “pick and mix” style shopping.

- Personalise gifts for friends and family.

- Create repeat bundles for subscriptions or regular purchases.

Every bundle builder we create is fully customised, from user interface to business logic, ensuring it fits seamlessly into your Shopify store and customer experience.

The benefits of custom bundle builders on Shopify.

1. Happier customers.

Custom bundle builders can add value to your website. Instead of simply offering customers a standard bundle of products, a bundle builder allows them to build a customised product bundle. Not only does this ensure that your customers are getting exactly what they want, but it also encourages customers to try new products and make the most out of subscription options. That means more satisfaction, fewer returns, and stronger brand loyalty.

2. Clear differentiation.

In busy markets, offering a custom shopping experience sets you apart. A Shopify custom bundle builder lets customers discover products in new ways, helping your brand stand out and making purchasing feel personal and engaging.

3. Full control for your team.

One of the main advantages of custom bundle builders is that they follow the rules you set out. You can allow customers to bundle their favourite products together, knowing that certain rules are in place to keep the bundles in line with what you are happy to offer. These can be changed quickly and easily, and the bundle rules are entirely down to you. You have the freedom to offer bundles to customers, but in a way that works for your products. For example, you can specify which products can be combined and which are limited to only being combined with certain other products. This gives customers guidance and restrictions while also allowing them to combine their favourite products.

4. Increased average order value & revenue.

More freedom equals more sales. Customers who personalise their bundles often add extra items, boosting AOV and overall revenue.

Shopify custom bundle builders in action.

At blubolt, we’ve designed and built custom bundle builder Shopify solutions across a range of industries, from food and drink to lifestyle and performance brands. Each project is grounded in our Journey-Led Growth approach: mapping and optimising the full customer journey to deliver measurable business growth.

Here are a few examples of our handiwork:

1. Snowdonia Cheese custom hamper builder.

Snowdonia Cheese, an award-winning brand known for its exceptional small-batch cheeses, wanted to elevate its online shopping experience. The team needed a way for customers to build personalised hampers that captured the same sense of craft and quality as the products themselves.

We developed a bespoke Shopify custom hamper builder that allows customers to curate their own hampers with ease. The builder includes intuitive category filters, dynamic selection rules, and smart upselling prompts, all designed to enhance conversion and AOV.

The result is a seamless, engaging shopping experience that empowers customers to create memorable, high-value gifts to drive both satisfaction and sales. See it in action.

2. Teapigs Pic n’ Mix builder.

One of the UK's best-loved tea brands, Teapigs, needed a way for customers to build their own tea boxes. Known as Pick n' Mix on the Teapigs site, our custom bundle builder was the perfect solution. Teapigs customers can now choose from a variety of box sizes, including “piglet” mini packs, and then build their own selection of teas or choose from popular combinations that Teapigs created. The result? A fun, interactive journey that keeps customers returning for refills. See it in action.

3. Muc-Off bespoke Ride Box builder.

Muc-Off is known for making the most innovative bike and motorbike cleaning, lubricating, and protecting products on the market. They needed a way for customers to get regular deliveries of their favourite products, so we created a custom subscription box builder that lets customers tailor their Ride Box to their habits and riding style.

Customers receive a personalised selection of essentials every three months, boosting retention, satisfaction, and long-term customer value. See it in action.

Journey-led growth: why our approach works.

Every bundle builder we create is more than just a feature. It’s part of a Journey-Led Growth strategy, our customer-centric model for driving sustainable business growth.

We work as an extension of your team to:

- Map, measure, and optimise your customer journeys.

- Reduce friction across touchpoints that impact marketing spend.

- Deliver measurable growth aligned with your long-term goals.

By focusing on your customers’ journey, not just individual tactics, we ensure every Shopify enhancement (like a custom bundle builder) drives real, lasting impact.

Let’s build your custom Shopify bundle builder.

From boosting average order value to transforming how customers experience your brand, a custom bundle builder Shopify integration can be a real growth catalyst.

Ready to make your store more interactive, personalised, and profitable? Explore our Shopify services, browse our client work, or get in touch to start your journey with blubolt today.