11 Top Fashion & Clothing Brands on Shopify Plus

The top fashion & clothing brands on Shopify Plus.

Despite an abundance of ecommerce platforms, fashion brands continue to flock to Shopify Plus. Being the most scaled commerce platform on the planet, Shopify Plus appeals to a variety of businesses, sectors and industries. However, Shopify Plus is especially popular with fashion brands and retailers, and in this post, we cover why!

Best fashion & clothing brands on Shopify Plus with blubolt.

As a top UK Shopify Plus Partner agency, we’ve worked with many fashion brands over the years. Check out some of our work in this vertical below.

1. Bella Freud: from Magento to Shopify Plus with +20% conversions.

Synonymous with upmarket irreverence and intellectual playfulness, Bella Freud channels this into her 70s-inspired collection of knitwear, tailored suits, and dresses.

Seeking a stable platform to scale at speed, the Bella Freud team wanted to migrate from bug-ridden Magento to Shopify Plus. They also required greater in-house control over the website so they could adapt on the fly and have more creative input. As such, we produced a sleek and speedy site with standardised templates so the in-house team could quickly adapt the website to changing circumstances. What’s more, they can now unleash their creativity to reflect the spontaneous, innovative nature of the brand on the website.

“Thanks to the site optimisations made in the last 12 months, we’ve seen great results year on year, for example, +20% conversions, +13% new users and -10% bounce rate,” says Joseph O’Donnell, Marketing Manager at Bella Freud. “The Shopify Plus site really helps us put our creative assets in the right places. This aids in telling the brand story, which is essential for a brand like ours built on storytelling.” Read more about the Bella Freud project.

2. Lazy Oaf: reducing friction and driving measurable growth.

Lazy Oaf is proud to be an independent, female-owned, and design-led brand. Built on creativity, collaboration, and a love of youth counter-culture, they bring to the market a carefully curated collection of clothing and lifestyle pieces with sustainability at the forefront.

With a strong creative identity and loyal following, Lazy Oaf partnered with blubolt to optimise their existing Shopify Plus site and unlock new growth opportunities. Taking a Journey-Led Growth approach, we pinpointed key friction points using behavioural analysis. By refining the mini cart experience to make delivery costs and checkout calls-to-action more transparent, we created a significantly smoother customer journey. The results speak for themselves: a +10% increase in overall conversion rate, a +20% uplift in customers beginning checkout, and a +15% rise in average order value. Read more about the Lazy Oaf project.

3. Jasmine Silk: a scalable, customer-centric migration.

For over 15 years, Jasmine Silk has produced the finest mulberry silk bedding, clothing, nightwear, and accessories. Known for their exceptional quality and timeless designs, they’ve built a fiercely loyal customer base both in the UK and beyond.

Jasmine Silk approached blubolt to migrate from Magento (Adobe Commerce) to Shopify Plus. Their previous Magento site had become complex and time-intensive to manage, so the team needed a solution that simplified operations while elevating the customer experience. We delivered a beautiful, faster, and highly scalable ecommerce platform perfectly aligned with the premium nature of their products, all while preserving their crucial SEO performance ahead of peak season. Read more about the Jasmine Silk project.

4. Raging Bull: scaling sporting heritage with Volt.

Founded by rugby legend Phil Vickery, Raging Bull is a premium sporting heritage menswear and lifestyle brand. Committed to offering "great quality, honest pricing, and no compromise," their collections span from sizes S to 6XL, delivering robust, built-to-last style for every man.

Ready to modernise their tech stack and drive growth, Raging Bull chose blubolt to launch their new site on Shopify Plus. To facilitate a highly flexible and exceptionally fast build, we leveraged Volt, our cutting-edge accelerator framework built on component libraries. This not only enabled rapid deployment but also provided their in-house team with greater creative control and a sleek, mobile-optimised shopping experience that perfectly showcases the brand.

5. Derek Rose: luxury lounging and journey-led SEO growth.

Founded by the Rose family in 1926, Derek Rose is synonymous with exceptional craftsmanship and timeless design. From refined nightwear to everyday loungewear, the brand is dedicated to comfort, quality fabrics, and thoughtful details that make relaxation effortless.

As Derek Rose continues to expand online with their Shopify Plus store, they partnered with blubolt's SEO Growth service to transform their organic search from a heritage-led awareness channel into a commercially focused, high-performing acquisition stream. By mapping and optimising the organic experience, we're ensuring potential customers can easily discover, explore, and engage with Derek Rose at exactly the right moment in their purchasing journey.

6. Johnstons of Elgin: 225 years of history powered by data.

With over 225 years of history, Johnstons of Elgin is renowned for producing exceptional cashmere and fine woollen products from its mills in Scotland. As the only vertical mill in the country still carrying out all production processes on-site, they offer beautifully made fashion and homeware with a steadfast commitment to natural fibres and responsible sourcing.

To sharpen their digital focus, Johnstons of Elgin tapped into blubolt's data-driven Growth services. Using our journey-led growth framework, we aligned their digital strategy with the full customer journey, from discovery to retention. By blending technical SEO audits, keyword analysis, and CRO insights with a deep understanding of user behaviour, we're helping the brand boost visibility, improve UX, and drive sustainable, long-term growth on Shopify Plus.

7. Never Fully Dressed: increased conversions & revenue on Shopify Plus.

Never Fully Dressed is a womenswear label known for its on-trend yet sophisticated designs. From chic velvet dresses to daring leopard print shirts, the brand offers styles that can be dressed up or down.

Never Fully Dressed wanted to refresh the website's look while also upgrading performance. The in-house team briefed blubolt on a new custom theme, greater creative freedom, and more internal administrative control. In addition, the team wanted to optimise the mobile-first experience, customer journey, site speed and conversion rates.

‘We’ve received positive feedback on our website, particularly with its easy navigation, and it has continued to increase conversions and revenue since launch!’ says Elly Sykes, Creative & Digital Manager at the brand. In short, the Never Fully Dressed team are dressed for success! Read more about the Never Fully Dressed project.

8. G.H. Bass: stepping up from Magento to Shopify Plus.

G.H. Bass was founded in 1876. This premium American brand has a long history of innovation, quality and craftsmanship with its range of hand-sewn shoes.

Seeking a stable and adaptable platform to drive growth in the UK and Europe, the G.H. Bass team wanted to migrate from slow, bug-ridden Magento to Shopify Plus. “The team wanted to invest their time and energy into growing the business rather than fixing Magento issues,” says Scott MacDonald, Client Services Director at blubolt. “To facilitate this, we built the new site on Shopify’s Online Store 2.0, resulting in a speedy, flexible, highly customisable site with more in-house control.” Read more about the G.H Bass project.

9. Chelsea Peers: the cat's pyjamas with +200% revenue.

Chelsea Peers is a colourful, exuberant and hugely positive loungewear brand founded in New York by fun-loving actress Lara and entrepreneur Tom.

Chelsea Peers was ready for a fresh, more sophisticated design to elevate the website design, so it reflected the brand as it is now. Another objective was to use close integrations with a select group of tech partners. Now armed with a sophisticated bespoke theme, tight tech integrations, and the new capabilities of Online Store 2.0, Chelsea Peers’ new site has already delivered impressive results.

Teresa Ktistaki, Senior Ecommerce Manager at Chelsea Peers, said of the project, “Our customers have been so positive about the new site, highlighting how user-friendly it is. For our in-house team, tools like Launchpad and Shopify Flow have streamlined our collection and promotion launches. We also love the easy-to-customise homepage and product page segments. The proof is in the metrics: since launch, our conversion rate has increased to 3%, and revenue is up by 200% YoY!” Read more about the Chelsea Peers project.

10. WYSE London - a sleek redesign with added functionality on Shopify Plus.

WYSE London is a premium fashion brand known for offering beautifully designed clothing for women with a sense of joie de vivre seeking to elevate their look.

Already enjoying the power of Shopify Plus, WYSE sought a modern, sleek and elevated design to better showcase the high-quality products and premium nature of the brand. Additionally, WYSE wanted to more easily manage changes to product statuses (for example, for pre-orders, notify me when available, and coming soon), communicate their sizing system, and focus on nurturing their community of loyal customers. We delivered all of that and more in a sophisticated site design. Read more about the WYSE London project.

11. RIXO: showcasing original style on Shopify Plus.

Founded by Henrietta Rix and Orlagh McCloskey in 2015, the premium womenswear brand RIXO is known for beautifully curated collections of vintage-inspired pieces with hand-painted clashing prints, vibrant colours, and a fabulous fit.

RIXO was ready for a fresh look that highlighted the brand's modern, premium nature. Additionally, RIXO wanted greater creative freedom and flexibility to change the site to drive conversions and boost AOV. With this in mind, we delivered a gorgeous new site on Shopify’s Online Store 2.0 to do just that. Read more about the RIXO project.

Our top 9 benefits of using Shopify Plus for fashion & clothing brands.

If you’re scaling a fashion brand, your ecommerce platform needs to be as agile and forward-thinking as your latest collection. Here is why Shopify Plus is the platform of choice for high-growth apparel brands:

1. A premium UX with a lower total cost of ownership.

Delivering a luxury shopping experience shouldn't drain your digital marketing budget. Shopify Plus strikes the perfect balance between high-end frontend capabilities and backend affordability. Brands get enterprise-level infrastructure without the exorbitant maintenance costs of legacy platforms, freeing up budget to invest directly into customer acquisition and journey-led growth. Read more on Shopify pricing plans.

2. Optimised for speed, mobile, and conversion.

In fashion, speed is revenue. Shopify Plus is built for rapid page loads and seamless mobile browsing, which is crucial given the high volume of fashion customers shopping on their phones. Crucially, it features the fastest, highest-converting checkout on the internet, reducing friction at the most critical stage of the buyer journey.

3. Bulletproof reliability for peak trading.

Whether it’s a highly anticipated product drop, a Black Friday sale, or an influencer campaign going viral, your site needs to hold up. Shopify Plus processes thousands of transactions per minute and guarantees 99.99% server uptime. You can focus on marketing the sale, knowing the platform won't crash when traffic spikes.

4. Seamless internationalisation with Shopify Markets.

Fashion is a global game, but customers still expect a localised experience. Shopify Plus (via Shopify Markets) makes it incredibly easy to sell cross-border. You can offer local currencies, native languages, and region-specific pricing from a single backend, giving international shoppers a bespoke, trusted experience.

5. Rich, immersive brand storytelling.

Standing out in the fashion industry requires more than just product grids. Shopify Plus allows brands to tell their story seamlessly through lookbooks, interactive video, user-generated content, and even augmented reality (AR). The platform's flexibility ensures your digital storefront reflects the true creative identity of your brand.

6. Highly customisable and extensible (Online Store 2.0).

Shopify Plus offers immense creative control. With the introduction of Shopify's Online Store 2.0 and the ability to use component libraries (like blubolt’s Volt accelerator), brands can build entirely custom themes, integrate bespoke features, and tailor the checkout experience. It easily connects with the complex ERPs, PIMs, and WMS tools that modern fashion retailers rely on.

7. Unified B2B and D2C channels.

Many fast-growing fashion brands operate wholesale alongside their direct-to-consumer operations. Shopify Plus allows you to run both your B2B and D2C channels from the same platform. You can offer wholesale clients custom pricing, bulk ordering, and flexible payment terms without needing a completely separate website.

8. Effortless omnichannel integration.

Your customers don’t just shop on your website; they are on Instagram, TikTok, Pinterest, and in physical stores. Shopify Plus acts as the central hub for omnichannel commerce, seamlessly syncing your inventory and sales data across social media channels, online marketplaces, and your physical Point of Sale (POS) systems.

9. 24/7 enterprise-level support.

When you upgrade to Plus, you aren't doing it alone. Shopify Plus provides round-the-clock priority technical support and access to a Merchant Success Program. For ambitious fashion brands, having dedicated experts on hand ensures that technical hurdles never get in the way of commercial growth. Read more on getting help and support from Shopify.

Ready to scale your fashion brand on Shopify Plus?

If you are looking to replicate the digital success of these industry-leading brands, it might be time to rethink your ecommerce strategy. At blubolt, we specialise in crafting beautiful, high-performing Shopify Plus stores tailored specifically for the fashion and apparel sector. Whether you are planning a complex migration, seeking a bespoke redesign, or looking to drive measurable revenue through our Journey-Led Growth services, we are here to help. Get in touch with our expert team today to discuss your digital roadmap and see how we can accelerate your growth.