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If you launched your ecommerce brand on WooCommerce, you made a good choice. For early-stage and bootstrapping businesses, WooCommerce is a useful sandbox. It offers absolute code control, an open-source ethos, and zero platform fees. But as your revenue climbs, the operational reality of that “free” platform begins to shift. When a brand scales, the…
The TCO Trap: Why WooCommerce’s “Free” Platform is Costing You Revenue
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A complex global migration for D2C & B2B delivering 41% uplift in conversion.
Newby Teas
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Swift migration from Magento drives a 35% increase in AOV.
Jasmine Silk
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Migration from Big Commerce & subscriptions delivering a 197% increase in revenue.
Illumicrate
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A custom date picker & a 33% increase in hamper AOV.
Snowdonia Cheese
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Migration from Magento delivering a 20% increase in conversions.
Bella Freud
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Shopify upgrade, subscriptions & bundles driving a 250% increase in orders.
Teapigs DTC
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Creating a multi-channel hub with a 204% uplift in sessions.
Adnams Southwold
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Unifying B2B & DTC while driving a 25% increase in AOV.
Kernowcraft
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Migration from WooCommerce to Shopify with a 10% increase in conversion rate.
Orthotix
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An enterprise solution for 8 brands on Shopify.
ZyroFisher
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Migration from WooCommerce delivering a 65% increase in AOV.
Whitehall Garden Centres