Shopify Plus is beloved by homeware and interiors brands - both small and large - for its ease of customisation and plethora of features that provide stability and scalability. This enables brands to focus on winning more customers and growing their brands. To highlight just how popular the platform is and what it has to offer, we’ve gathered 12 homewares and interiors brands we love on Shopify Plus.
Our favourite homeware & interiors brands on Shopify Plus.
1. The Dormy House.
The Dormy House team have mastered the art of home with bespoke, high-quality furniture, storage, and soft furnishings. In migrating Advanced Shopify, the brand achieved an elegant, high-performing site with greater customisation and flexibility. However, the star of the website is the sleek, easy-to-use, and mobile-friendly modular furniture builder. Designed and built with React, it enables customers to create storage furniture that’s personalised to them without the usual high price tag of bespoke furniture. With fifteen furniture options, customers can simply measure their own space and select base and top units using the modular grid function. From there, using the intuitive drag-and-drop functionality, customers can use the grid to create their ideal configuration before choosing paint colours and handles. Read more about the project here.
2. Emma Bridgewater.
A quintessentially British brand, Emma Bridgewater is known for its cream-coloured earthenware in a variety of colourful patterns. The brand migrated to Shopify Plus in 2017 and boasts European, Australian and American websites. The flexibility of Shopify has enabled Emma Bridgewater to offer personalised products and gifts (for example, adding your name, an anniversary date or a message) with ease.
Embodying the best British design, LINLEY creates bespoke furniture, luxury gifts and accessories, and interior design services. Keeping to this theme, the brand’s website is the perfect marriage of form and function with an elegant and user-friendly design. For the LINLEY team, the move from Magento (now Adobe Commerce) to Shopify Plus has also delivered on all aspects of the initial brief: stability and scalability, as well as flexibility and control while still maintaining the brand’s distinctive look and feel. Early year-on-year results are already impressive: the new website has delivered +54% transactions, +59% conversion rate, and +40% average order value in its first month. Read more about the project here.
Though TOAST has been a favourite for womenswear for many years, it has slowly become a key player in the world of homeware and interior brands on Shopify Plus. TOAST launched on Shopify Plus in 2021, and its UK-made products focus on quality, from handmade tableware and lighting to appliqué cushion covers and patchwork quilts made from handwoven cotton. The brand has utilised Shopify Plus’ features to create product bundles, private sale functionality and a bespoke store finder.
5. Case Furniture.
Case Furniture is a modern and contemporary furniture producer known for its “design without compromise”. In migrating from WooCommerce to Advanced Shopify, the brand replicated this design ethos with a sleek, bespoke theme and customisable sections. It also features an upsell section, a sleek sample request service, and upgraded designer profile pages. Read more about the project here.
6. Jonathan Adler.
Epitomising modern American glamour, Jonathan Adler is a well-known homeware and interior brand consisting of retail stores, residential and commercial design projects, wholesale and a thriving Shopify Plus site. With US and UK websites, the theme design is sleek to showcase the colour and eclectic product range. With image-led landing pages for each of its top collections, a loyalty programme, and wishlist options, the brand has certainly made the most of Shopify Plus’ features and functionality.
7. Robert Welch.
Robert Welch is a British family-run company synonymous with beautifully designed and crafted homewares. The brand’s move to Shopify Plus aimed to establish a site that was quick and secure, capable of accommodating future business growth while preserving the customer experience that Robert Welch is known for. With a streamlined, sophisticated design, user-friendly navigation, gift wrapping, validation for age-restricted products, content-rich product pages, and customisable collection pages, they’ve achieved just that. Read more about the project here.
8. Lust Home.
Lust Home is a British, online home decor brand specialising in original wallpapers. All the brand's wallpapers are original designs, created and printed in-house. The colourful and contemporary design is perfectly aligned with the brand’s overall identity, while handy features like the “add sample” function and wallpaper calculator make for a stress-free customer experience of which wallpaper to buy and how many rolls are needed.
Founded in Italy in 1931, Alessi has expanded its impressive range over the years and is now famed for its many collaborations and unique take on everyday homeware items. Alessi’s own mantra, “making the ordinary extraordinary,” is reflected in the Shopify Plus theme design with full-page imagery and a clear layout. The minimal design allows the quirky designs to stand out, while features that encourage customers to purchase, such as ‘you may also like’ suggestions, encourage conversions. The site also features a detailed blog, telling the stories behind some of Alessi’s most iconic products, as well as a corporate section that focuses on the company gift market.
10. Whitehall Garden Centres.
Whitehall Garden Centres is a fourth-generation family business offering high-quality plants, interesting gifts, stylish garden furniture, decorations and home accessories. With a bespoke theme built on Shopify’s Online Store 2.0, the brand now has the flexibility and adaptability they wanted, plus a world-class checkout and a much more user-friendly shopping experience. Read more about the project here.
11. Shoppe Amber Interiors.
Shoppe Amber Interiors is the creation of Amber Lewis, an interior designer from California, and offers a carefully curated range of timeless, heirloom-quality furniture and home accessories. The website does an excellent job of selling a lifestyle, not just individual products. One of the key features is the quick and easy ‘add to bag’ feature, which allows customers to purchase in a matter of seconds. There’s also a handy chatbox providing help and advice to customers, which is easy to integrate with Shopify Plus.
12. Lucie Annabel.
Lucie Annabel is a purveyor of wallpapers with designs featuring English chintzes, iconic florals and archival designs with a modern interpretation. The Shopify theme design reflects this, with a streamlined design that allows high-quality product imagery to take centre stage. The thoughtfully designed collections pages come with a handy quick view and add sample functionality, and the PDP design features a simple and stress-free usage calculator so customers can figure out how many rolls to buy.
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