Home & dry: furniture & homewares brands are loving life on Shopify.

Shopify Plus is beloved by brands in the furniture, homewares and interiors space - both small and large - for its ease of customisation and plethora of features that provide stability and scalability. This enables brands to focus on winning more customers and growing their brands. To highlight just how popular the platform is and what it offers, we’ve gathered 12 furniture, homewares and interiors brands we love on Shopify Plus.

Our 12 favourite furniture, homewares & interiors brands on Shopify Plus.

1. The Dormy House.

The Dormy House team have mastered the art of home with bespoke, high-quality furniture, storage, and soft furnishings. By migrating to Advanced Shopify, the brand achieved an elegant, high-performing site with greater customisation and flexibility. However, the star of the website is the sleek, easy-to-use, and mobile-friendly modular furniture builder. Designed and built with React, it enables customers to create storage furniture that’s personalised to them without the usual high price tag of bespoke furniture. With fifteen furniture options, customers can simply measure their own space and select base and top units using the modular grid function. From there, using the intuitive drag-and-drop functionality, customers can use the grid to create their ideal configuration before choosing paint colours and handles. Read more about the project here.

2. Emma Bridgewater.

A quintessentially British brand, Emma Bridgewater is known for its cream-coloured earthenware in a variety of colourful patterns. The brand migrated to Shopify Plus in 2017 and boasts European, Australian and American websites. The flexibility of Shopify has enabled Emma Bridgewater to offer personalised products and gifts (for example, adding your name, an anniversary date or a message) with ease.


Embodying the best British design, LINLEY creates bespoke furniture, luxury gifts and accessories, and interior design services. Keeping to this theme, the brand’s website is the perfect marriage of form and function with an elegant and user-friendly design. For the LINLEY team, the move from Magento (now Adobe Commerce) to Shopify Plus has also delivered on all aspects of the initial brief: stability and scalability, as well as flexibility and control while still maintaining the brand’s distinctive look and feel. Early year-on-year results are already impressive: the new website has delivered +54% transactions, +59% conversion rate, and +40% average order value in its first month. Read more about the project here.


Though TOAST has been a favourite for womenswear for many years, it has slowly become a key player in the world of homeware and interior brands on Shopify Plus. TOAST launched on Shopify Plus in 2021, and its UK-made products focus on quality, from handmade tableware and lighting to appliqué cushion covers and patchwork quilts made from handwoven cotton. The brand has utilised Shopify Plus’ features to create product bundles, private sale functionality and a bespoke store finder.

5. Case Furniture.

Case Furniture is a modern and contemporary furniture producer known for its “design without compromise”. In migrating from WooCommerce to Advanced Shopify, the brand replicated this design ethos with a sleek, bespoke theme and customisable sections. It also features an upsell section, a sleek sample request service, and upgraded designer profile pages. Read more about the project here.

6. Jonathan Adler.

Epitomising modern American glamour, Jonathan Adler is a well-known homeware and interior brand consisting of retail stores, residential and commercial design projects, wholesale and a thriving Shopify Plus site. With US and UK websites, the theme design is sleek to showcase the colour and eclectic product range. With image-led landing pages for each of its top collections, a loyalty programme, and wishlist options, the brand has certainly made the most of Shopify Plus’ features and functionality.

7. Robert Welch.

Robert Welch is a British family-run company synonymous with beautifully designed and crafted homewares. The brand’s move to Shopify Plus aimed to establish a site that was quick and secure, capable of accommodating future business growth while preserving the customer experience that Robert Welch is known for. With a streamlined, sophisticated design, user-friendly navigation, gift wrapping, validation for age-restricted products, content-rich product pages, and customisable collection pages, they’ve achieved just that. Read more about the project here.

8. Porcelain Superstore.

Porcelain Superstore is known for its passion for porcelain, the family-run brand offers unique, stylish, high-quality porcelain tiles at unmatched prices. The beautiful bespoke Shopify theme showcases the brand’s lifestyle photography and extensive product range. Particular attention has been paid to the product detail pages, organising the abundance of product data within the user-friendly drop-down sections to ensure a sleek, sophisticated look. Read more on the project here.

9. Alessi.

Founded in Italy in 1931, Alessi has expanded its impressive range over the years and is now famed for its many collaborations and unique take on everyday homeware items. Alessi’s own mantra, “making the ordinary extraordinary,” is reflected in the Shopify Plus theme design with full-page imagery and a clear layout. The minimal design allows the quirky designs to stand out, while features that encourage customers to purchase, such as ‘you may also like’ suggestions, encourage conversions. The site also features a detailed blog, telling the stories behind some of Alessi’s most iconic products, as well as a corporate section that focuses on the company gift market.

10. Whitehall Garden Centres.

Whitehall Garden Centres is a fourth-generation family business offering high-quality plants, interesting gifts, stylish garden furniture, decorations and home accessories. With a bespoke theme built on Shopify’s Online Store 2.0, the brand now has the flexibility and adaptability they wanted, plus a world-class checkout and a much more user-friendly shopping experience. Read more about the project here.

11. Shoppe Amber Interiors.

Shoppe Amber Interiors is the creation of Amber Lewis, an interior designer from California, and offers a carefully curated range of timeless, heirloom-quality furniture and home accessories. The website does an excellent job of selling a lifestyle, not just individual products. One of the key features is the quick and easy ‘add to bag’ feature, which allows customers to purchase in a matter of seconds. There’s also a handy chatbox providing help and advice to customers, which is easy to integrate with Shopify Plus.

12. I Love Wallpaper.

I Love Wallpaper was created as an alternative for homeowners wanting more than generic ‘magnolia’ walls and offers a wide range of wallpapers, murals and accessories. With a custom theme built on Shopify’s Online Store 2.0, the brand has a personality-packed design to match the wallpaper! The site has fantastic search and filter options to allow users to quickly find the products they are looking for and encourage conversions. The user-friendly site helps customers with their purchases with a handy wallpaper and paint calculator that not only estimates the number of rolls neeeded but also suggests how much wallpaper paste they require. See the project here.

Looking to find a home on Shopify Plus?

We’re blubolt, the digital commerce specialist helping ambitious Shopify Plus brands extract maximum value from their digital marketing investment.

Explore our expert Shopify services and browse our work for Shopify inspiration. Our clients include top brands like RIXO, Never Fully Dressed, Green People, WatchHouse Coffee, Abbott Lyon, Teapigs and Robert Welch. Get in touch to discuss your requirements. We would love to help!

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