We learn your brand story, products, and audience pain points. This insight sets the tone for our entire strategy, ensuring our SEO efforts resonate with real customers and address any core frustrations you may have internally.
We’re exhibiting in 2022:
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Contact us by filling in the form below. We'll get back to you within 24 hours (typically sooner!) to arrange a time to speak.
We'll get back to you within 24 hours (typically sooner!) to arrange a time to speak.
The blubolt service
Expert Search Engine Optimisation.
Our approach to SEO tackles Shopify’s unique challenges head-on, providing transparent guidance and ongoing improvements that help your Organic Search Performance. Let us help boost your website’s visibility, customer experience, and long-term results.
Our experimentation methodology.
Ranking well on Organic Search is more than a vanity metric, it's a means of attracting a steady stream of high-intent customers. Our SEO strategies aim to deliver measurable returns while aligning with your broader business objectives.
01
Elevated visibility
Gain higher rankings through strategic keyword targeting specific to Shopify’s structure. We tackle duplicate content and rigid URLs so you appear where customers are searching and stand out from the crowd.
02
Authentic user engagement
We optimise your website’s content and navigation, creating a seamless shopping experience that earns trust and inspires longer visits. It’s about more than clicks; it's a genuine connection with your customers.
03
Real, measurable growth
Our long-term SEO approach and transparent reporting show clear, data-driven improvements in traffic, conversions, and revenue, giving you confidence that every penny you invest works hard for you.
Our Shopify SEO methodology.
We believe in transparent, strategic collaboration to tackle Shopify’s distinct challenges. Our process combines thorough analysis, iterative optimisations, and proactive communication, ensuring you retain full control over your content while gaining expert direction.
In-depth discovery.
Intention keywording.
Technical & on-page fixes.
Transparent communication.
Insights
From our Growth experts.
The Power Of SEO To Drive Traffic For eCommerce
With billions of searches conducted daily, Search Engine Optimisation (SEO) provides businesses with a unique opportunity to connect with their audience, generate new audiences with qualified traffic, and position themselves for sustained growth.
Shopify SEO: The Beginner's Checklist
Great SEO is key to ensuring your online presence and visibility are not impacted when redesigning or migrating. So, to help you along the way, we've created a guide with integral and best-practice SEO improvements that help our clients maintain rankings and see them rule the SERP!
"From day one of working with blubolt, their team's professionalism, passion, and drive have been inspiring. The team has a huge collective knowledge base, which allowed for the freedom, customisation and automation that other agencies didn't offer. Overall, we're exceptionally happy with the results.”
“The new RIXO website has enhanced our brand and delivered improved functionality. We have seen noticeable improvements in conversion and bounce rates combined with positive feedback from customers on the overall website usability and new services."
“We're thrilled with the new Green People website! It’s the culmination of months of development with the incredible team at blubolt and allows our customers to navigate seamlessly from discovery to purchase, elevating the entire customer journey.”
"Moving to Shopify Plus with blubolt has accelerated our momentum & given us a stable platform that also keeps pace with the industry. Migrating to Shopify Plus with blubolt’s support is the best decision I’ve made in 6 years with teapigs."
“Our migration to Shopify with blubolt was a strategic decision. I knew that Shopify would give us the flexibility and adaptability to easily handle multiple brands and was confident that blubolt understood the technical complexity of what we needed and could deliver it!”
"We’ve received positive feedback on our new Shopify Plus website delivered by blubolt, particularly with its easy navigation, and it has continued to increase conversions and revenue since launch!"
“Blown. Away. We’re all so happy and impressed with the amazing blubolt team. We’ve had very few issues, and any we had were dealt with there and then, as blubolt had already thought of them. Now, we’re really excited to get the site live!”
“The migration process with blubolt was seamless, with a well-executed project plan. Shopify Plus has opened new avenues, allowing us to introduce exciting features & improve team productivity with its ease of use!”
“Working with blubolt was fantastic; our project was managed seamlessly & delivered on time. We're really happy with the new site! Our customers have reacted well to the new Shopify Plus functionality & it’s perfectly designed for growth.”
"I would highly recommend blubolt! They've been extremely proactive as our Shopify Development partner for our eCommerce store. The team has an excellent knowledge of eCommerce and the needs of our stores"
"We’ve had nothing but positive feedback on our new Shopify Plus site! Our customers find it much more user-friendly as the layout is clearer, it’s easier to find products, and the checkout is more efficient."
"blubolt’s Date & Delivery Selector App has been a big win for us. It’s increased customer trust and saved us countless hours in administration! With the app, our customers now have more choice and a more accurate timeframe for deliveries."
"Over the years, the teams from blubolt and Seasalt have worked well together. The key benefit is that we've developed a site tailored to our exact needs, which works perfectly in terms of what we want to create with our customer experience."
"Our customers have been so positive about the new Shopify Plus site, highlighting how user-friendly it is. The proof is in the metrics: since launch, our conversion rate has increased to 3%, and revenue is up by 200% YoY."
Frequently Asked Questions
Have more questions about our search engine optimisation (SEO) services? Read more details below or get in touch to discuss your query.
What's your typical SEO client profile?
Our SEO clients are typically ambitious brands looking to stand out from the crowd without compromising on either form or function.
Determined to grow faster on Centra or Shopify Plus, their annual revenue starts at £5 million. In terms of verticals, our clients range from fashion and beauty, homewares and gifts, to sports, food and drink. Read more about our clients here.
Why is Shopify SEO important if I already have ads and social media campaigns?
SEO brings organic, sustainable traffic to your website, complementing paid ads or social outreach. By optimising for search, you capture customers actively looking for products like yours, boosting conversions and helping to reduce the ongoing costs of paid advertising.
Will changing my Shopify theme affect my website’s SEO?
Theme changes can impact site speed, layout, and metadata. We assess any new theme’s structure and code quality, then guide you on best practices so SEO improvements aren’t lost during the transition.
How do you handle duplicate content on Shopify?
Shopify’s default URL structures can create duplications. We conduct a technical audit to spot these issues, then use canonical tags, URL redirects, and content adjustments to ensure search engines see your product pages as unique.
Do you write new content for my Shopify website?
Our focus is on direction and optimisation rather than full content creation. We help you develop content strategies, refine existing copy, and ensure everything aligns with SEO best practices while you maintain ownership of the final text and brand voice.
How long does it take to see tangible results from Shopify SEO?
SEO is an ongoing process; most clients notice incremental improvements in three to four months. However, factors like competition and current site health may influence your specific timeline.
What does your technical Shopify SEO audit include?
We review speed, mobile responsiveness, site architecture, page markup and any platform-specific issues like robots.txt restrictions. This thorough assessment forms the basis for prioritising fixes that enhance both user experience and search engine performance.
How do you measure success with Shopify SEO?
We track key metrics such as organic traffic, keyword rankings, and conversions. We share transparent reports and recommendations, giving you a clear view of how your investment is performing over time.
Do you only focus on quick fixes or also support long-term SEO growth?
We believe in long-term, scalable results. While we tackle immediate issues - like duplicate URLs or slow site speed, we also map out a forward-looking strategy (including technical refinements and content guidance) so your growth remains sustainable.
An agency to elevate your brand
