Our research will help you answer key optimisation questions like... Where are customers dropping off my Centra or Shopify Plus website? What is stopping them from buying? How can I convert more visitors into customers? We’ll research and analyse user behaviour on your site with quantitative data (like Google Analytics and mapping tools) and qualitative data (like polls, on-site surveys and satisfaction surveys). We’ll also research your competitors.
We’re exhibiting in 2022:
Ready to discuss your project?
Contact us by filling in the form below. We'll get back to you within 24 hours (typically sooner!) to arrange a time to speak.
We'll get back to you within 24 hours (typically sooner!) to arrange a time to speak.
The blubolt service
Expert optimisation that embraces experimentation & change.
Our Centra and Shopify Plus conversion rate optimisation (CRO) services both lighten the load and enhance the strategic firepower of time-poor eCommerce managers. We’re not afraid of testing, learning and changing in pursuit of success, and our clients share this attitude. So, whether you’re just starting your optimisation journey or need technical expertise to scale your CRO operations, we’ll help you reach your goals faster.
What CRO packages do you offer?
Starter
BluGrowth
Perfect for Centra or Shopify brands with less than 250k traffic and 1-2k transactions per month.
Includes expert CRO research, configuration, prioritisation, design, development, testing, reporting, and strategy.
Access to Click Up projects, CRO dashboard, and experiment report.
Bi-weekly status call and account manager.
Option of a 12 or 24-month contract.
Support level tailored to clients but typically 3-5 days per month.
Advanced
BluOptimisation
Ideal for Centra or Shopify brands with more than 250k traffic and 2-10k transactions per month.
Includes expert CRO research, configuration, prioritisation, design, development, testing, reporting, and strategy.
Access to Click Up projects, CRO dashboard, and experiment report.
Bi-weekly status call and account manager.
Option of a 12 or 24-month contract.
Support level tailored to clients but typically 6-8 days per month.
Additional CRO support hours focusing on products, categories and customer data.
Higher testing levels, typically 3-4 experiments per month.
Monitoring
BluData
Suitable for clients of all sizes requiring monitoring and reporting support.
Available as a standalone product or combined with BluGrowth or BluOptimisation packages.
Includes monitoring, support, and reporting for GA, GTM, and GA4 DataLayer.
Includes revenue, transactions, and refund monitoring.
Option of a 12 or 24-month contract.
Support level tailored to clients but typically one day per month, plus an initial migration and setup fee.
Why we're your perfect match
When ambitious brands want a fully integrated CRO service, they choose blubolt.
We operate entirely in-house for a seamless end-to-end CRO service.
We save our clients time, hassle, and budget by offering a fully integrated optimisation service. From research, analysis and hypothesise to design, development and testing, we’ll support you at every stage of the journey.
We’re CRO scientists that put experimentation at the heart of our strategy.
We know that the secret to CRO success is embracing experimentation and change. Based on research, we’ll create ‘money-making’ tests and be happy to change tack if the data demands it to generate higher conversions and growth.
We’re keen, curious & constantly learning to get you great results.
We love exploring new CRO tools, engaging with innovative tech partners and absorbing the latest industry developments. We’ll leverage this knowledge to your advantage, delivering progress in line with your bespoke optimisation roadmap.
The blubolt optimisation process
CRO is a continual process, not a one-off exercise!
The vast majority of your website visitors don’t buy from you, so let’s turn that around. As an optimisation agency, our mission is to find the FRICTION and OPPORTUNITY to drive more conversions for your brand.
Research & analysis.
Hypothesise & prioritise.
Design.
Build, test & measure.
Learn & improve.
"From day one of working with blubolt, their team's professionalism, passion, and drive have been inspiring. The team has a huge collective knowledge base, which allowed for the freedom, customisation and automation that other agencies didn't offer. Overall, we're exceptionally happy with the results.”
“The new RIXO website has enhanced our brand and delivered improved functionality. We have seen noticeable improvements in conversion and bounce rates combined with positive feedback from customers on the overall website usability and new services."
“We're thrilled with the new Green People website! It’s the culmination of months of development with the incredible team at blubolt and allows our customers to navigate seamlessly from discovery to purchase, elevating the entire customer journey.”
"Moving to Shopify Plus with blubolt has accelerated our momentum & given us a stable platform that also keeps pace with the industry. Migrating to Shopify Plus with blubolt’s support is the best decision I’ve made in 6 years with teapigs."
“Our migration to Shopify with blubolt was a strategic decision. I knew that Shopify would give us the flexibility and adaptability to easily handle multiple brands and was confident that blubolt understood the technical complexity of what we needed and could deliver it!”
"We’ve received positive feedback on our new Shopify Plus website delivered by blubolt, particularly with its easy navigation, and it has continued to increase conversions and revenue since launch!"
“Blown. Away. We’re all so happy and impressed with the amazing blubolt team. We’ve had very few issues, and any we had were dealt with there and then, as blubolt had already thought of them. Now, we’re really excited to get the site live!”
“The migration process with blubolt was seamless, with a well-executed project plan. Shopify Plus has opened new avenues, allowing us to introduce exciting features & improve team productivity with its ease of use!”
“Working with blubolt was fantastic; our project was managed seamlessly & delivered on time. We're really happy with the new site! Our customers have reacted well to the new Shopify Plus functionality & it’s perfectly designed for growth.”
"I would highly recommend blubolt! They've been extremely proactive as our Shopify Development partner for our eCommerce store. The team has an excellent knowledge of eCommerce and the needs of our stores"
"We’ve had nothing but positive feedback on our new Shopify Plus site! Our customers find it much more user-friendly as the layout is clearer, it’s easier to find products, and the checkout is more efficient."
"blubolt’s Date & Delivery Selector App has been a big win for us. It’s increased customer trust and saved us countless hours in administration! With the app, our customers now have more choice and a more accurate timeframe for deliveries."
"Over the years, the teams from blubolt and Seasalt have worked well together. The key benefit is that we've developed a site tailored to our exact needs, which works perfectly in terms of what we want to create with our customer experience."
"Our customers have been so positive about the new Shopify Plus site, highlighting how user-friendly it is. The proof is in the metrics: since launch, our conversion rate has increased to 3%, and revenue is up by 200% YoY."
Frequently Asked Questions
With our expert conversion rate optimisation (CRO) insights and recommended enhancements, we’ll help you supercharge your Centra or Shopify Plus site and elevate your brand.
What's your typical CRO client profile?
Our CRO clients are typically ambitious brands looking to stand out from the crowd without compromising on either form or function.
Determined to grow faster on Centra or Shopify Plus, their annual revenue starts at £5 million. With this in mind, our clients place great value on experimentation and change (rather than being fearful of it), knowing that it will help them reach their goals faster.
In terms of verticals, our clients range from fashion and beauty, homewares and gifts, to sports, food and drink. Read more about our clients here.
Where can I see examples of your optimisation work?
Known for our creative flair in design, optimisation and technical matters, we’re constantly immersed in producing the perfect solution to new eCommerce challenges. From fashion, gifts, and homeware to sports, food, and drink, our CRO agency expertise spreads far and wide. Browse our CRO Snapshots in the Optimisation section of the blubolt blog to see how our services have helped elevate these brands to grow faster.
Where is the blubolt CRO team based?
Our conversion rate optimisation (CRO) team is a fully in-house service. We have flexible working arrangements, so our team of CRO experts are based at home and at our fun and friendly office, located on the world-famous Queen’s Square in Bath, Somerset. Spread over several floors of a historic Georgian terrace, it’s the perfect hub for our energetic, creative, and collaborative team. Contact us to arrange a visit to discuss your optimisation needs!
Read more about us.
How long has blubolt been in the eCommerce business?
blubolt has been a trailblazer for beautiful, bold and technically brilliant eCommerce stores since 2006. First powered by our own platform, bluCommerce, we now channel our custom design, development, and CRO expertise into Centra and Shopify Plus.
An agency to elevate your brand
