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Shopify Retainers & Continuous Growth

Dedicated monthly development, proactive CRO sprints, and continuous eCommerce trading support to scale your store.

TRUSTED BY SCALING BRANDS

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We’re here to
support, deliver
value and help
you grow

Scaling an established eCommerce brand requires more than reactive, ad-hoc bug fixing. blubolt provides ambitious merchants with structured monthly retainers combining dedicated development capacity, strategic UX roadmaps, and continuous CRO experimentation. We act as an agile extension of your internal eCommerce team.

Shopify Platinum Partner
Shopify Platinum Partner

25+
Years

eCommerce Experience

Dedicated Technical Development & Maintenance

What’s Included
Bespoke Liquid theme development, headless and composable builds, checkout extensibility, custom private app/API integrations, Core Web Vitals and speed optimisation, and adhoc support.

Value for you
Direct, prioritised access to UK-based senior Shopify Plus engineers without competing for ad-hoc queue time or dealing with junior offshore handoffs.

Continuous CRO, UX & Journey Optimisation

What’s Included
Quantitative and qualitative user research, monthly A/B testing, customer journey mapping, checkout and cart friction audits, session recording analysis, and post-purchase upsell optimisation.

Value for you
Compounding gains in conversion rate and average order value (AOV) every month, turning your existing traffic into higher-margin revenue.

Organic Growth: Technical SEO & GEO AI Optimisation

What’s Included
Technical eCommerce SEO audits, site architecture and crawl budget optimisation, international (multi-currency/hreflang) SEO, rich schema markup, and Generative Engine Optimisation (GEO) to target your brand citation and recommended in AI answer engines (ChatGPT, Google AI Overviews, Perplexity, and Claude).

Value for you
Sustainable, high-intent organic traffic that protects your margins from rising ad costs and future-proofs your brand for modern conversational search.

Retention, Customer Relationship Management CRM & Email Marketing

What’s Included
Klaviyo and Shopify Email architecture, segmented automated lifecycle flows (welcome series, browse/cart abandonment, win-backs, post-purchase cross-sell), campaign design and scheduling, SMS marketing integration, and VIP customer tier strategies.

Value for you
Customer Lifetime Value (LTV) growth and repeat purchase rates, driving predictable recurring revenue from your owned customer database.

Digital Marketing Strategy, Paid Alignment & Trading Roadmaps

What’s Included
Multi-channel digital marketing alignment (Meta, Google Ads, TikTok), promotional calendar planning, seasonal and peak trading execution (BFCM sprints, site freezes, load testing), monthly trading reviews, and quarterly business reviews (QBRs).

Value for you
Proactive commercial leadership that bridges the gap between your marketing spend and on-site performance, ensuring campaigns convert smoothly from click to checkout.

Ready for a proactive Shopify agency partner?

Questions we get asked about retainers

How do blubolt’s Shopify retainers work?

Our Shopify retainers give you ongoing access to the expertise needed to develop, optimise and grow your ecommerce business.
We tailor each retainer around your commercial objectives, bringing together Shopify development, SEO, CRO, UX, email marketing and analytics to support your priorities.

You’ll have a dedicated point of contact, an agreed allocation of monthly hours and a prioritised roadmap that evolves alongside your business.
Through regular planning sessions and performance reviews, we’ll make sure we’re focusing on the work that delivers the greatest value, whether that’s improving conversion, enhancing the customer experience or introducing new functionality.

Can you take over an existing Shopify store built by another agency?

Absolutely. You don’t need to have built your Shopify store with blubolt to benefit from our ongoing Shopify support and optimisation services.

We work with established ecommerce brands looking to move beyond reactive development and take a more strategic approach to growth.
We’ll start by reviewing your existing Shopify setup, including the theme, codebase, integrations and technical performance, to understand what’s working and where improvements are needed.

From there, we’ll agree a prioritised roadmap that balances technical improvements, ongoing development and opportunities to improve the customer journey, helping your store perform better without the need to start again.

What is the typical retainer commitment?

Our Shopify retainers are designed for businesses looking for an ongoing partnership rather than occasional development support.
We work with ambitious mid-market and enterprise brands that want to continually improve their ecommerce performance, combining technical expertise with a commercially focused growth strategy.

Each retainer is structured around an agreed monthly commitment, clear priorities and regular reviews to measure progress and identify new opportunities.
We’ll agree the scope, service levels and contractual terms upfront, giving you the confidence of a dedicated team and the flexibility to adapt priorities as your business evolves.

How do we get started with a blubolt Shopify retainer?

Getting started is straightforward. We begin by understanding your business, your existing Shopify setup and where the biggest opportunities for growth sit.

Our onboarding process brings together technical discovery, performance analysis and a review of your existing development and marketing priorities. We’ll also get the right access, tools and communication channels in place so our teams can start working together.

From there, we’ll build a prioritised 90-day roadmap, balancing quick wins with longer-term improvements across Shopify development, SEO, CRO, email marketing and analytics.
The focus is on getting up to speed quickly, agreeing what matters most and making meaningful progress from the outset.

Can we use our Shopify retainer hours across different services?

Yes. Our retainers are designed to be flexible, allowing you to focus investment where it will have the greatest impact on your business.

That might mean prioritising Shopify development and technical SEO one month, then shifting towards conversion rate optimisation, email marketing or campaign support the next.
We use your commercial priorities, customer behaviour and performance data to help shape the roadmap, ensuring activity remains aligned with your wider growth objectives.

It’s about making your retainer work harder for your business, rather than committing to a fixed list of services.

Who will manage our Shopify retainer day to day?

You’ll have a dedicated point of contact who understands your business, your priorities and the work we’re delivering together.

Behind them is our wider team of Shopify developers, UX designers, SEO, CRO, email marketing and analytics specialists, bringing the right expertise into your projects when it’s needed.
We believe good agency relationships are built on communication, transparency and shared ownership. You’ll know what we’re working on, why it matters and how it contributes to your wider ecommerce objectives.

How do we communicate and track progress?

We want working with blubolt to feel like an extension of your own team.
We’ll agree the right communication channels, project management tools and meeting schedule during onboarding, giving everyone visibility of priorities, progress and upcoming work.
Regular catch-ups help keep delivery moving, while monthly performance reviews and quarterly business reviews give us the opportunity to look at the bigger picture.
We’ll use these sessions to review what’s working, where opportunities are emerging and whether our priorities need to change.
The goal is simple: clear communication, fewer surprises and a shared understanding of what we’re trying to achieve.

Can we increase our Shopify retainer hours during peak trading?

Yes. We know ecommerce priorities change throughout the year, particularly around seasonal campaigns, product launches and peak trading periods such as Black Friday and Cyber Monday.

We work with clients to plan ahead, identifying where additional Shopify development, technical support or optimisation activity might be needed.
Where capacity allows, we can increase the hours available to support important trading periods, helping you prepare your store, deliver campaigns and respond to emerging opportunities.

By planning ahead, we can make sure your roadmap reflects the commercial demands of your business rather than treating every month the same.