Cook, Serve, Enjoy.

Delivering a direct-to-consumer website for a new brand.

In creating Cook Serve Enjoy, the team at Lifetime Brands wanted to make all meal times simple, whether it be for snacks, on-the-go lunches, or family get-togethers. To achieve this, they needed a direct-to-consumer website selling products from all their brands, including well-known names like MasterClass, KitchenCraft, Maxwell Williams, BUILT, KitchenAid, and La Cafetiere.

Launching on Shopify Plus: a recipe for success.

Every budding chef knows you need quality ingredients to make a great meal. With this in mind, blubolt whipped up a fully bespoke theme in Shopify Plus for the brand’s direct-to-consumer debut. “With the new design, we purposefully showcased the diverse range of brands on offer,” says Matt Richards, Head of Design at blubolt. “As a result, customers can explore each with enticing product photography and easy navigation.” As you’d expect from Shopify Plus and blubolt, the website is incredibly user-friendly for both the customer and the team maintaining it.

Serving up new features & functionality.

Cook Serve Enjoy’s new website offers a smorgasbord of fantastic new features and functionality. They now have first-class email marketing with Klayivo, top-notch search and filtering with Boost Commerce, and insightful product recommendations with Nosto. And then, of course, easy payments with Shopify Payments, Apple Pay, and Google Pay.

Chef’s kiss: visit Cook Serve Enjoy!

Armed with a beautifully baked Shopify Plus website, the team behind Cook Serve Enjoy can now showcase their diverse range of products directly to their enthusiastic customer base. As a result, they’re well on their way to achieving their initial goal: making mealtimes simple!