blubolt bulletin: we’ve just delivered our first eCommerce website of the year! British fashion brand Mistral has launched on Shopify Plus.

Mistral: about the brand.

Founded as a family business, Mistral is a women’s clothing and accessories brand known for its warm, friendly and approachable style. They offer a unique collection of stylish and colourful prints, all of which are designed in-house, while also focusing on both quality and sustainability.

Mistral needed a new website that could translate their personalised in-store shopping experience to an online space as well as grow quickly with them. As a result, they turned to blubolt and Shopify Plus.

Mistral: known for their unique collection of stylish and colourful prints

Power dressing on Shopify Plus.

In migrating from Visualsoft to Shopify Plus, Mistral now has a stable and ever-adapting platform for growth. Shopify Plus has also provided the brand with a high level of in-house control that was previously impossible. For example, their team can now tailor page layouts, fonts and colours to reflect seasonal collections and activities themselves. When it comes to their new Shopify Plus site, the Mistral crew are quite literally wearing the trousers!

Design-wise, blubolt designed a stylish yet approachable new custom theme. “We also streamlined the user journey across the site and created opportunities for cross and upselling,” says Head of Design Matt Richards. As a result, Mistral has a beautiful site set-up to deliver higher conversions and a stress-free customer experience.

The new website on Shopify Plus.

Top notch features & functionality.

“Mistral had emphasised the need to translate the personalised in-store experience online, both visually and functionally, says developer Tom Bellew. “To do this, we used a mix of standard Shopify Plus features, bespoke blubolt creations, and technology from carefully selected partners.”

For example, blubolt built the quick add function on product listing pages, used metafields for colour variants, and custom functionality for product availability. Then CloudSearch provided seamless search and product filtering and Smart Wishlist delivered stylish and on-brand wishlist functionality. Leading third-party logistics operator Torque came aboard to provide streamlined fulfilment. Integrations with Okendo and Klaviyo enabled easy product reviews and tailored email marketing respectively. Finally, Mistral continued their partnership with Nosto to personalise the shopping experience with product and content recommendations.

Mistral Online: browse this British beauty.

Looking for your own custom-designed and high-performing Shopify Plus store? Get some inspiration from the Mistral store here.

Have your own project?

If you’ve got a Shopify Plus project and need assistance, do get in touch with blubolt here. We would love to help!

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